Who owns Pee&Poo?
Pee&Poo is owned by Artsana (Italy).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Artsana Group — 2024 Sustainability Report, Artsana S.p.A. Last checked .
Key facts
- Current owner
- Artsana S.p.A. reported
- Owner HQ
- 🇮🇹 Italy, Grandate, Como
- Origin
- 🇮🇹 Italy
- Category
- Personal care & beauty › Tissue & paper hygiene › Diapers & baby wipes
- Last verified
- · 2 sources
About Pee&Poo
Pee&Poo is Artsana's affordable nappy and changing range, built to undercut the branded nappies it sits beside on the shelf while keeping what the company calls comfort for a child's skin. It covers nappies and the rest of the changing routine, and is one of three Artsana brands aimed squarely at price-sensitive parents rather than at the Chicco buyer.
Ownership timeline of Pee&Poo
Where Pee&Poo sits in Artsana
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
- Bimbostore (98.52%)
- Boppy
- Chicco
- Fiocchi di Riso
- Fisiolact
- NeoBaby
- Pee&Poo
- Prénatal (98.52%)
- That's Love
- Toys Center (98.52%)
Open the full Artsana ownership tree →
See the full Artsana brand portfolio (10) →
Other brands owned by Artsana
Artsana controls 10 brands on Brandtree, 7 of them in personal care & beauty.
Also in personal care & beauty
- Boppy
- Chicco (1958)
- Fiocchi di Riso
- Fisiolact
- NeoBaby (1975)
- That's Love
Other brands in diapers & baby wipes, and who owns them
The 25 brands in diapers & baby wipes on Brandtree belong to 18 owners. The largest is Kimberly-Clark, with 3.
| Brand | Owner | Owner based in |
|---|---|---|
| GoodNites | Kimberly-Clark | 🇺🇸 United States |
| BBTips | CMPC | 🇨🇱 Chile |
| Barlie | Golrang Industrial Group | 🇮🇷 Iran |
| Anerle | Hengan | 🇨🇳 China |
| Luvs | Procter & Gamble | 🇺🇸 United States |
| MamyPoko | Unicharm | 🇯🇵 Japan |
| Savlon Twinkle | ACI Limited | 🇧🇩 Bangladesh |
| Gental Care | Bidco Africa | 🇰🇪 Kenya |
About the owner: Artsana
Artsana is a privately held company headquartered in Grandate, Como, Italy, founded in 1946. Brandtree records 10 brands under its control.
Artsana is the Italian group behind Chicco, founded in 1946 by Pietro Catelli and still run from Grandate, outside Como. Funds managed by Investindustrial have held 60% of it since 2016 and the Catelli family's holding company the other 40%. Counting the Prénatal Retail Group shops it consolidates, it reported net revenues of €1,334 million for 2024, 43 subsidiaries and 5,800 employees. In 2024 it sold Goovi, the Control condom brand it had owned since 1977, Prénatal's Dutch business and King Jouet, to concentrate on what it calls the core baby sector.
🇮🇹 Pee&Poo and other Italian brands
Brandtree records a controlling owner for 209 brands that began in Italy. 76 of them (36%) are now controlled by a company headquartered in another country; Pee&Poo is not one of them.
- Borotalco — Bolton Group 🇮🇹
- Regina — Sofidel 🇮🇹
- Serenity — Ontex 🇧🇪
- Villa Lodola — Milbon 🇯🇵
- ATV Azienda Trasporti Verona — FNM 🇮🇹
- Academia Barilla — Barilla 🇮🇹
Frequently asked questions
Who is the parent company of Pee&Poo?
The parent company of Pee&Poo is Artsana, a privately held company headquartered in Italy.
Is Pee&Poo Italian?
Yes. Pee&Poo originated in Italy and its owner, Artsana, is also headquartered in Italy.
Is Pee&Poo still owned by Artsana?
Yes. As of 27 September 2026, Pee&Poo is still owned by Artsana. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Artsana Group — 2024 Sustainability Report — Artsana S.p.A., Official document; retrieved 27 September 2026.
- [2] Artsana Group — Pee&Poo — Artsana S.p.A., Official document; retrieved 27 September 2026.
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