Who owns Toys Center?
Toys Center is owned by Artsana (Italy).[1]
Artsana owns 98.52% of Toys Center rather than all of it.
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Artsana Group — 2024 Sustainability Report, Artsana S.p.A. Last checked .
Key facts
- Current owner
- Artsana S.p.A. (98.52% stake) reported
- Owner HQ
- 🇮🇹 Italy, Grandate, Como
- Origin
- 🇮🇹 Italy
- Category
- Home, garden & DIY › Retailer own brands › General merchandise own brands
- Last verified
- · 2 sources
About Toys Center
Toys Center is the toy chain inside Artsana's Prénatal Retail Group, with around 300 stores and the leading position in Italian toy retail. Artsana argues it is more than a functional store: parents value the width of the assortment, but the company positions it on the experience children have in the shop rather than on price.
Ownership timeline of Toys Center
Where Toys Center sits in Artsana
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
- Bimbostore (98.52%)
- Boppy
- Chicco
- Fiocchi di Riso
- Fisiolact
- NeoBaby
- Pee&Poo
- Prénatal (98.52%)
- That's Love
- Toys Center (98.52%)
Open the full Artsana ownership tree →
See the full Artsana brand portfolio (10) →
Other brands owned by Artsana
Artsana controls 10 brands on Brandtree, 3 of them in home, garden & diy.
Also in home, garden & diy
Other brands in general merchandise own brands, and who owns them
The 162 brands in general merchandise own brands on Brandtree belong to 68 owners. The largest is JD Sports, with 15; Artsana has 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Blacks | JD Sports | 🇬🇧 United Kingdom |
| Bebemundo | Corporación Favorita | 🇪🇨 Ecuador |
| Innom | Reitan Retail | 🇳🇴 Norway |
| B&Q | Kingfisher | 🇬🇧 United Kingdom |
| Anko | Wesfarmers | 🇦🇺 Australia |
| Basualdo | Cencosud | 🇨🇱 Chile |
| Bike Republic | Colruyt Group | 🇧🇪 Belgium |
| Glans | Hagar | 🇮🇸 Iceland |
Every brand in general merchandise own brands and its owner →
About the owner: Artsana
Artsana is a privately held company headquartered in Grandate, Como, Italy, founded in 1946. Brandtree records 10 brands under its control.
Artsana is the Italian group behind Chicco, founded in 1946 by Pietro Catelli and still run from Grandate, outside Como. Funds managed by Investindustrial have held 60% of it since 2016 and the Catelli family's holding company the other 40%. Counting the Prénatal Retail Group shops it consolidates, it reported net revenues of €1,334 million for 2024, 43 subsidiaries and 5,800 employees. In 2024 it sold Goovi, the Control condom brand it had owned since 1977, Prénatal's Dutch business and King Jouet, to concentrate on what it calls the core baby sector.
🇮🇹 Toys Center and other Italian brands
Brandtree records a controlling owner for 209 brands that began in Italy. 76 of them (36%) are now controlled by a company headquartered in another country; Toys Center is not one of them.
- Ballarini — ZWILLING 🇩🇪
- Bontempi Casa — Colombini Group 🇸🇲
- CROFF — OVS 🇮🇹
- Cellularline — Cellularline 🇮🇹
- Citterio — Molteni Group 🇮🇹
- Ginori 1735 — Kering 🇫🇷
Frequently asked questions
Who is the parent company of Toys Center?
The parent company of Toys Center is Artsana, a privately held company headquartered in Italy.
Is Toys Center Italian?
Yes. Toys Center originated in Italy and its owner, Artsana, is also headquartered in Italy.
Is Toys Center still owned by Artsana?
Yes. As of 27 September 2026, Toys Center is still owned by Artsana (98.52% stake). The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Artsana Group — 2024 Sustainability Report — Artsana S.p.A., Official document; retrieved 27 September 2026.
- [2] Artsana Group — Toys Center — Artsana S.p.A., Official document; retrieved 27 September 2026.
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