Who owns NeoBaby?
NeoBaby is owned by Artsana (Italy).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Artsana Group — 2024 Sustainability Report, Artsana S.p.A. Last checked .
Key facts
- Current owner
- Artsana S.p.A. reported
- Owner HQ
- 🇮🇹 Italy, Grandate, Como
- Origin
- 🇮🇹 Italy
- Founded
- 1975
- Category
- Personal care & beauty › Baby care › Baby feeding & nursing
- Last verified
- · 2 sources
About NeoBaby
NeoBaby is the brand Artsana created in 1975 for supermarkets and other mass-market retailers, and it leads that channel in Italy with a full range for a baby's and a parent's first needs: feeding and soothing, weaning, hygiene and toys. It sits below Chicco on price, which lets the group sell into discount-led retail without cutting its main brand.
Ownership timeline of NeoBaby
Where NeoBaby sits in Artsana
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
- Bimbostore (98.52%)
- Boppy
- Chicco
- Fiocchi di Riso
- Fisiolact
- NeoBaby
- Pee&Poo
- Prénatal (98.52%)
- That's Love
- Toys Center (98.52%)
Open the full Artsana ownership tree →
See the full Artsana brand portfolio (10) →
Other brands owned by Artsana
Artsana controls 10 brands on Brandtree, 7 of them in personal care & beauty.
Also in personal care & beauty
Other brands in baby feeding & nursing, and who owns them
Artsana has more brands in baby feeding & nursing on Brandtree than any other owner: 5 of 14.
| Brand | Owner | Owner based in |
|---|---|---|
| Manhattan Toy | Crown Crafts | 🇺🇸 United States |
| Baby Buddha | Mayborn | 🇬🇧 United Kingdom |
| Lansinoh | Pigeon | 🇯🇵 Japan |
| Skip Hop | Carter's | 🇺🇸 United States |
| Philips Avent | Philips | 🇳🇱 Netherlands |
| Neat Solutions | Crown Crafts | 🇺🇸 United States |
| Sassy | Crown Crafts | 🇺🇸 United States |
| Tommee Tippee | Mayborn | 🇬🇧 United Kingdom |
About the owner: Artsana
Artsana is a privately held company headquartered in Grandate, Como, Italy, founded in 1946. Brandtree records 10 brands under its control.
Artsana is the Italian group behind Chicco, founded in 1946 by Pietro Catelli and still run from Grandate, outside Como. Funds managed by Investindustrial have held 60% of it since 2016 and the Catelli family's holding company the other 40%. Counting the Prénatal Retail Group shops it consolidates, it reported net revenues of €1,334 million for 2024, 43 subsidiaries and 5,800 employees. In 2024 it sold Goovi, the Control condom brand it had owned since 1977, Prénatal's Dutch business and King Jouet, to concentrate on what it calls the core baby sector.
🇮🇹 NeoBaby and other Italian brands
Brandtree records a controlling owner for 209 brands that began in Italy. 76 of them (36%) are now controlled by a company headquartered in another country; NeoBaby is not one of them.
- Borotalco — Bolton Group 🇮🇹
- Regina — Sofidel 🇮🇹
- Serenity — Ontex 🇧🇪
- Villa Lodola — Milbon 🇯🇵
- ATV Azienda Trasporti Verona — FNM 🇮🇹
- Academia Barilla — Barilla 🇮🇹
Frequently asked questions
Who is the parent company of NeoBaby?
The parent company of NeoBaby is Artsana, a privately held company headquartered in Italy.
Is NeoBaby Italian?
Yes. NeoBaby originated in Italy in 1975 and its owner, Artsana, is also headquartered in Italy.
Is NeoBaby still owned by Artsana?
Yes. As of 27 September 2026, NeoBaby is still owned by Artsana. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Artsana Group — 2024 Sustainability Report — Artsana S.p.A., Official document; retrieved 27 September 2026.
- [2] Artsana Group — Neo Baby — Artsana S.p.A., Official document; retrieved 27 September 2026.
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