Who owns Manhattan Toy?
Manhattan Toy is owned by Crown Crafts (the United States, NASDAQ: CRWS).[1]
Evidence: Crown Crafts, Inc. Annual Report on Form 10-K filed 2026-06-24, SEC EDGAR, 24 June 2026. Verified from filings; last checked .
Key facts
- Current owner
- Crown Crafts, Inc. verified
- Owner HQ
- 🇺🇸 United States, Gonzales, Louisiana
- Origin
- 🇺🇸 United States
- Category
- Personal care & beauty › Baby care › Baby feeding & nursing
- Parent ticker
- NASDAQ: CRWS
- Last verified
- · 1 sources
About Manhattan Toy
Manhattan Toy is a registered Crown Crafts trademark for infant and toddler toys and plush; the 10-K names it among the company-owned marks behind 41% of gross sales in fiscal year 2026. Two group entities, Manhattan Group, LLC and Manhattan Toy Europe Limited, appear as parties to the company's financing agreement with CIT.
How often Crown Crafts names Manhattan Toy in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central.
Ownership timeline of Manhattan Toy
- Current owner Crown Crafts [1] verified
Where Manhattan Toy sits in Crown Crafts
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Crown Crafts ownership tree →
See the full Crown Crafts brand portfolio (5) →
Other brands owned by Crown Crafts
Crown Crafts controls 5 brands on Brandtree, 3 of them in personal care & beauty.
Also in personal care & beauty
Other brands in baby feeding & nursing, and who owns them
The 14 brands in baby feeding & nursing on Brandtree belong to 6 owners. The largest is Artsana, with 5; Crown Crafts has 3.
About the owner: Crown Crafts
Crown Crafts is a publicly listed company headquartered in Gonzales, Louisiana, United States, founded in 1957. Brandtree records 5 brands under its control, and it is listed as NASDAQ: CRWS.
Crown Crafts sells infant, toddler and juvenile products, including bedding, bibs, toys, plush, diaper bags and feeding products, through two wholly owned subsidiaries, NoJo Baby & Kids and Sassy Baby. The company was formed in Georgia in 1957 and is based in Gonzales, Louisiana. Its 10-K says licensed products made up 52% of gross sales in fiscal 2026, 23% of them under licences from Disney affiliates.
Crown Crafts: full profile, brands and acquisition history →
🇺🇸 Manhattan Toy and other American brands
Brandtree records a controlling owner for 2,399 brands that began in the United States. 461 of them (19%) are now controlled by a company headquartered in another country; Manhattan Toy is not one of them.
Frequently asked questions
Who is the parent company of Manhattan Toy?
The parent company of Manhattan Toy is Crown Crafts, a publicly listed company headquartered in the United States.
Is Manhattan Toy American?
Yes. Manhattan Toy originated in the United States and its owner, Crown Crafts, is also headquartered in the United States.
Is Manhattan Toy still owned by Crown Crafts?
Yes. As of 6 October 2026, Manhattan Toy is still owned by Crown Crafts. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Crown Crafts, Inc. Annual Report on Form 10-K filed 2026-06-24 — SEC EDGAR, SEC Form 10-K, published 24 June 2026; retrieved 6 October 2026.
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