Crown Crafts: brands it owns and its ownership tree
Crown Crafts (NASDAQ: CRWS) is a publicly listed company headquartered in Gonzales, Louisiana, United States that owns 5 consumer brands across 2 categories.[1]
Crown Crafts sells infant, toddler and juvenile products, including bedding, bibs, toys, plush, diaper bags and feeding products, through two wholly owned subsidiaries, NoJo Baby & Kids and Sassy Baby. The company was formed in Georgia in 1957 and is based in Gonzales, Louisiana. Its 10-K says licensed products made up 52% of gross sales in fiscal 2026, 23% of them under licences from Disney affiliates.
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brands owned
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2
categories
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0
acquisitions recorded
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0
divestitures recorded
Company facts
- Legal name
- Crown Crafts, Inc.
- Type
- publicly listed company · see all publicly listed company owners
- Headquarters
- 🇺🇸 Gonzales, Louisiana, United States
- Founded
- 1957
- Tickers
- NASDAQ: CRWS
- SEC CIK
- 0000025895
- Website
- www.crowncrafts.com
- Last verified
- · 1 sources
What Crown Crafts's annual report says about its business
Read from Crown Crafts's latest annual filing[1]. Each line gives the sentence the filing uses, copied word for word.
Acquisitions and disposals named in the filing
- Acquired: Baby Boom (July 19, 2024).
On July 19, 2024, we completed the acquisition of Baby Boom.
Crown Crafts in numbers
- Crown Crafts owns 5 consumer brands tracked here across 2 top-level categories; the largest is personal care & beauty with 3 brands.[1]
Crown Crafts financial history
Headline figures from Crown Crafts's annual reports filed with the US Securities and Exchange Commission, in USD as reported, fiscal years ending 2021–2026.
| Fiscal year ended | Revenue | Operating income | Operating margin | Net income | Total assets | Long-term debt | Filing |
|---|---|---|---|---|---|---|---|
| — | $1.1m | — | $1.84m | $70.7m | $12.1m | 10-K | |
| — | $-11,191,000 | — | $-9,356,000 | $81.2m | $16.5m | 10-K | |
| — | $6.89m | — | $4.89m | $82.7m | $8.11m | 10-K | |
| — | $7.17m | — | $5.65m | $91m | $12.7m | 10-K | |
| — | $10.3m | — | $9.92m | $60.2m | $0 | 10-K | |
| — | $7.64m | — | $6.08m | $58.1m | — | 10-K |
Source: SEC XBRL company facts. A dash means the company did not report that line in a form we could read. Figures for a year can be restated in a later filing; the latest filing's number is shown.
Everything Crown Crafts owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Full-screen interactive tree →
Brand portfolio by category
Recent changes to this record
Crown Crafts SEC filings
The documents behind the figures on this page, as listed in the SEC's EDGAR index. Each links to the filing itself.
Annual reports
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
Proxy statements
- Proxy statement, filed (DEF 14A)
- Proxy statement, filed (DEF 14A)
- Proxy statement, filed (DEF 14A)
Recent current and quarterly reports
| Filed | Form | What it declares |
|---|---|---|
| 8-K | Change in certifying accountant | |
| 10-Q | Quarterly report | |
| 8-K | Results of operations and financial condition; Departure or appointment of directors or officers; Results of a shareholder vote | |
| 8-K | Results of operations and financial condition | |
| 8-K | Results of operations and financial condition | |
| 10-Q | Quarterly report | |
| 8-K | Results of operations and financial condition | |
| 10-Q | Quarterly report | |
| 8-K | Departure or appointment of directors or officers |
Frequently asked questions
What brands does Crown Crafts own?
Crown Crafts owns 5 consumer brands tracked here, including Baby Boom, Sassy, Manhattan Toy, Neat Solutions and NoJo.
Is Crown Crafts an American company?
Yes. Crown Crafts is headquartered in Gonzales, Louisiana, United States and was founded in 1957.
Who owns Crown Crafts?
Crown Crafts is a publicly listed company owned by its shareholders; it trades as CRWS on the NASDAQ.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Crown Crafts, Inc. Annual Report on Form 10-K filed 2026-06-24 — SEC EDGAR, SEC Form 10-K, published 24 June 2026; retrieved 6 October 2026.
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