Who owns NoJo?
NoJo is owned by Crown Crafts (the United States, NASDAQ: CRWS).[1]
Evidence: Crown Crafts, Inc. Annual Report on Form 10-K filed 2026-06-24, SEC EDGAR, 24 June 2026. Verified from filings; last checked .
Key facts
- Current owner
- Crown Crafts, Inc. verified
- Owner HQ
- 🇺🇸 United States, Gonzales, Louisiana
- Origin
- 🇺🇸 United States
- Category
- Home, garden & DIY › Furniture & furnishings › Bedding & mattresses
- Parent ticker
- NASDAQ: CRWS
- Last verified
- · 1 sources
About NoJo
NoJo is Crown Crafts' infant and toddler bedding brand and also the name of its wholly owned subsidiary NoJo Baby & Kids, Inc. The 10-K names it as a registered trademark, and says the bedding and diaper bag business is the unit to which goodwill from the 2024 Baby Boom purchase was assigned.
What Crown Crafts's annual report says about NoJo
Sentences about NoJo from Crown Crafts's latest annual filing[1], copied word for word.
Note 8 Acquisition On July 19, 2024 ( the "Closing Date"), NoJo acquired substantially all of the assets, and assumed certain specified liabilities, of Baby Boom Consumer Products, Inc. ("Baby Boom")(the "Acquisition"), for a purchase price of $ 18.0 million in cash, subject to a working capital adjustment.
How often Crown Crafts names NoJo in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named more often than it was three years earlier.
Ownership timeline of NoJo
- Current owner Crown Crafts [1] verified
Where NoJo sits in Crown Crafts
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Crown Crafts ownership tree →
See the full Crown Crafts brand portfolio (5) →
Other brands owned by Crown Crafts
Crown Crafts controls 5 brands on Brandtree, 2 of them in home, garden & diy.
Also in home, garden & diy
Other brands in bedding & mattresses, and who owns them
The 30 brands in bedding & mattresses on Brandtree belong to 12 owners. The largest is Welspun Living, with 5; Crown Crafts has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Christy | Welspun Living | 🇮🇳 India |
| Interplasp | Sheela Foam | 🇮🇳 India |
| Sealy | Somnigroup | 🇺🇸 United States |
| Simba | Fairfax Financial | 🇨🇦 Canada |
| BICO | Hilding Anders | 🇸🇪 Sweden |
| Vitablom | Vitafoam | 🇳🇬 Nigeria |
| Puffy | Yataş | 🇹🇷 Turkey |
| Adairs | Adairs | 🇦🇺 Australia |
About the owner: Crown Crafts
Crown Crafts is a publicly listed company headquartered in Gonzales, Louisiana, United States, founded in 1957. Brandtree records 5 brands under its control, and it is listed as NASDAQ: CRWS.
Crown Crafts sells infant, toddler and juvenile products, including bedding, bibs, toys, plush, diaper bags and feeding products, through two wholly owned subsidiaries, NoJo Baby & Kids and Sassy Baby. The company was formed in Georgia in 1957 and is based in Gonzales, Louisiana. Its 10-K says licensed products made up 52% of gross sales in fiscal 2026, 23% of them under licences from Disney affiliates.
Crown Crafts: full profile, brands and acquisition history →
🇺🇸 NoJo and other American brands
Brandtree records a controlling owner for 2,399 brands that began in the United States. 461 of them (19%) are now controlled by a company headquartered in another country; NoJo is not one of them.
- 3 Day Blinds — Hunter Douglas 🇳🇱
- 7-Eleven — Seven & i 🇯🇵
- AMES — Griffon 🇺🇸
- AZEK Exteriors — James Hardie 🇮🇪
- Alamo Cement — Buzzi 🇮🇹
- American Olean — Mohawk 🇺🇸
Frequently asked questions
Who is the parent company of NoJo?
The parent company of NoJo is Crown Crafts, a publicly listed company headquartered in the United States.
Is NoJo American?
Yes. NoJo originated in the United States and its owner, Crown Crafts, is also headquartered in the United States.
Is NoJo still owned by Crown Crafts?
Yes. As of 10 October 2026, NoJo is still owned by Crown Crafts. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Crown Crafts, Inc. Annual Report on Form 10-K filed 2026-06-24 — SEC EDGAR, SEC Form 10-K, published 24 June 2026; retrieved 6 October 2026.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.