Who owns Simba?
Simba, a home and garden brand, is owned by Fairfax Financial (Canada, TSX: FFH) through its subsidiary Sleep Country Canada.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Fairfax Financial Holdings Limited 2025 Annual Report, 6 March 2026. Last checked .
Key facts
- Current owner
- Fairfax Financial Holdings Limited via Sleep Country Canada reported
- Owner HQ
- 🇨🇦 Canada, Toronto
- Origin
- 🇬🇧 United Kingdom
- Category
- Home, garden & DIY › Furniture & furnishings › Bedding & mattresses
- Parent ticker
- TSX: FFH
- Last verified
- · 2 sources
About Simba
Simba is a British mattress brand owned by Sleep Country Canada, which lists Simba mattresses on its Canadian website. Fairfax Financial Holdings, Sleep Country's parent, describes the business in its 2025 annual report as UK-based and a recent acquisition, says 2025 was the most profitable year in Simba's history, and writes that it gives Sleep Country the potential for further expansion in Europe and the United States.
Ownership timeline of Simba
- Current owner Fairfax Financial via Sleep Country Canada [1] reported
Where Simba sits in Fairfax Financial
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Fairfax Financial ownership tree →
See the full Fairfax Financial brand portfolio (3) →
Other brands owned by Fairfax Financial
Fairfax Financial controls 3 brands on Brandtree, 3 of them in home, garden & diy.
Also in home, garden & diy
- Sleep Country (1994)
- Sleep Number
Other brands in bedding & mattresses, and who owns them
The 30 brands in bedding & mattresses on Brandtree belong to 12 owners. The largest is Welspun Living, with 5; Fairfax Financial has 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Christy | Welspun Living | 🇮🇳 India |
| Interplasp | Sheela Foam | 🇮🇳 India |
| Sealy | Somnigroup | 🇺🇸 United States |
| BICO | Hilding Anders | 🇸🇪 Sweden |
| Vitablom | Vitafoam | 🇳🇬 Nigeria |
| Baby Boom | Crown Crafts | 🇺🇸 United States |
| Puffy | Yataş | 🇹🇷 Turkey |
| Adairs | Adairs | 🇦🇺 Australia |
About the owner: Fairfax Financial
Fairfax Financial is a publicly listed company headquartered in Toronto, Canada. Brandtree records 3 brands under its control, and it is listed as TSX: FFH.
Fairfax Financial Holdings is a Canadian holding company based in Toronto whose main business is property and casualty insurance and reinsurance. It also consolidates a group of non-insurance companies, among them the restaurant company Recipe Unlimited, the Sporting Life Group and Sleep Country Canada, the specialty sleep retailer it bought on 1 October 2024 for C$1.2 billion and owns outright.
Fairfax Financial: full profile, brands and acquisition history →
🇬🇧 Simba and other British brands
Brandtree records a controlling owner for 543 brands that began in the United Kingdom. 282 of them (52%) are now controlled by a company headquartered in another country, Simba among them.
Frequently asked questions
Who is the parent company of Simba?
The parent company of Simba is Fairfax Financial, a publicly listed company headquartered in Canada. Simba sits under Fairfax Financial's subsidiary Sleep Country Canada.
Is Simba British or Canadian?
Simba originated in the United Kingdom, but it is owned today by Fairfax Financial, which is headquartered in Canada. So Simba is a British-origin brand under Canadian ownership.
Is Simba still owned by Fairfax Financial?
Yes. As of 4 October 2026, Simba is still owned by Fairfax Financial. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Fairfax Financial Holdings Limited 2025 Annual Report — Fairfax Financial Holdings Limited, Annual report, published 6 March 2026; retrieved 4 October 2026.
- [2] Sleep Country Canada — About Us — Sleep Country Canada Inc., Official document; retrieved 4 October 2026.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.