Who owns Baby Boom?
Baby Boom is owned by Crown Crafts (the United States, NASDAQ: CRWS), which has owned the brand since 19 July 2024.[1]
Evidence: Crown Crafts, Inc. Annual Report on Form 10-K filed 2026-06-24, SEC EDGAR, 24 June 2026. Verified from filings; last checked .
Key facts
- Current owner
- Crown Crafts, Inc. verified
- Owned since
- Owner HQ
- 🇺🇸 United States, Gonzales, Louisiana
- Origin
- 🇺🇸 United States
- Category
- Home, garden & DIY › Furniture & furnishings › Bedding & mattresses
- Parent ticker
- NASDAQ: CRWS
- Last verified
- · 1 sources
About Baby Boom
Baby Boom is a bedding and diaper bag brand that Crown Crafts' subsidiary NoJo acquired on 19 July 2024 by buying substantially all the assets of Baby Boom Consumer Products, Inc. for $18.0 million in cash. The 10-K says the business added $11.9 million of net sales from the closing to 30 March 2025 and has been folded into NoJo's operations.
What Crown Crafts's annual report says about Baby Boom
Sentences about Baby Boom from Crown Crafts's latest annual filing[1], copied word for word.
Note 8 Acquisition On July 19, 2024 ( the "Closing Date"), NoJo acquired substantially all of the assets, and assumed certain specified liabilities, of Baby Boom Consumer Products, Inc. ("Baby Boom")(the "Acquisition"), for a purchase price of $ 18.0 million in cash, subject to a working capital adjustment.
The goodwill recognized primarily consists of synergies expected from combining operations of Baby Boom and the Company and intangible assets acquired that do not qualify for separate recognition.
How often Crown Crafts names Baby Boom in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named more often than it was three years earlier.
Ownership timeline of Baby Boom
- 2024 – present Crown Crafts [1] verified
Where Baby Boom sits in Crown Crafts
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Crown Crafts ownership tree →
See the full Crown Crafts brand portfolio (5) →
Other brands owned by Crown Crafts
Crown Crafts controls 5 brands on Brandtree, 2 of them in home, garden & diy.
Also in home, garden & diy
Other brands in bedding & mattresses, and who owns them
The 30 brands in bedding & mattresses on Brandtree belong to 12 owners. The largest is Welspun Living, with 5; Crown Crafts has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Christy | Welspun Living | 🇮🇳 India |
| Interplasp | Sheela Foam | 🇮🇳 India |
| Sealy | Somnigroup | 🇺🇸 United States |
| Simba | Fairfax Financial | 🇨🇦 Canada |
| BICO | Hilding Anders | 🇸🇪 Sweden |
| Vitablom | Vitafoam | 🇳🇬 Nigeria |
| Puffy | Yataş | 🇹🇷 Turkey |
| Adairs | Adairs | 🇦🇺 Australia |
About the owner: Crown Crafts
Crown Crafts is a publicly listed company headquartered in Gonzales, Louisiana, United States, founded in 1957. Brandtree records 5 brands under its control, and it is listed as NASDAQ: CRWS.
Crown Crafts sells infant, toddler and juvenile products, including bedding, bibs, toys, plush, diaper bags and feeding products, through two wholly owned subsidiaries, NoJo Baby & Kids and Sassy Baby. The company was formed in Georgia in 1957 and is based in Gonzales, Louisiana. Its 10-K says licensed products made up 52% of gross sales in fiscal 2026, 23% of them under licences from Disney affiliates.
Crown Crafts: full profile, brands and acquisition history →
🇺🇸 Baby Boom and other American brands
Brandtree records a controlling owner for 2,399 brands that began in the United States. 461 of them (19%) are now controlled by a company headquartered in another country; Baby Boom is not one of them.
- 3 Day Blinds — Hunter Douglas 🇳🇱
- 7-Eleven — Seven & i 🇯🇵
- AMES — Griffon 🇺🇸
- AZEK Exteriors — James Hardie 🇮🇪
- Alamo Cement — Buzzi 🇮🇹
- American Olean — Mohawk 🇺🇸
Frequently asked questions
Who is the parent company of Baby Boom?
The parent company of Baby Boom is Crown Crafts, a publicly listed company headquartered in the United States.
Is Baby Boom American?
Yes. Baby Boom originated in the United States and its owner, Crown Crafts, is also headquartered in the United States.
Since when has Crown Crafts owned Baby Boom?
Crown Crafts has owned Baby Boom since 19 July 2024.
Is Baby Boom still owned by Crown Crafts?
Yes. As of 10 October 2026, Baby Boom is still owned by Crown Crafts. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Crown Crafts, Inc. Annual Report on Form 10-K filed 2026-06-24 — SEC EDGAR, SEC Form 10-K, published 24 June 2026; retrieved 6 October 2026.
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