Who owns Almay?
Almay is owned by Revlon (the United States).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Our Brands - Revlon Consumer Products LLC. Last checked .
Key facts
- Current owner
- Revlon Consumer Products LLC reported
- Owner HQ
- 🇺🇸 United States, New York
- Origin
- 🇺🇸 United States
- Category
- Personal care & beauty › Cosmetics & fragrance › Makeup
- Last verified
- · 1 sources
About Almay
Almay is a makeup brand listed on Revlon's brands page, positioned around skin types and individual features. Revlon's history page records an Almay campaign in 2017 with actress and producer Rashida Jones as the brand's Almay Insider. The brand is one of the several mass-market beauty names Revlon operates beyond its own namesake colour cosmetics line and the Elizabeth Arden portfolio, according to the company's corporate website.
Ownership timeline of Almay
Where Almay sits in Revlon
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Revlon ownership tree →
See the full Revlon brand portfolio (11) →
Other brands owned by Revlon
Revlon controls 11 brands on Brandtree, 11 of them in personal care & beauty.
Also in personal care & beauty
- American Crew (1995)
- CND (1979)
- Creme of Nature (1976)
- Cutex (1911)
- Elizabeth Arden (1910)
- Mitchum (1959)
- Revlon (1932)
- Revlon ColorSilk
- Revlon Professional (1979)
- SinfulColors
Other brands in makeup, and who owns them
The 43 brands in makeup on Brandtree belong to 22 owners. The largest is L'Oréal, with 5; Revlon has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Lancôme | L'Oréal | 🇫🇷 France |
| ADDICTION | KOSÉ | 🇯🇵 Japan |
| CoverGirl | Coty | 🇺🇸 United States |
| Bobbi Brown | Estée Lauder | 🇺🇸 United States |
| Eudora | Grupo Boticário | 🇧🇷 Brazil |
| Flower Knows | Proya | 🇨🇳 China |
| Little Ondine | Yatsen | 🇨🇳 China |
| AGE20'S | Aekyung | 🇰🇷 South Korea |
About the owner: Revlon
Revlon is a privately held company headquartered in New York, United States, founded in 1932. Brandtree records 11 brands under its control.
Revlon Consumer Products LLC is the New York beauty company that makes and markets color cosmetics, hair color and care, skincare, men's grooming, antiperspirant deodorants and fragrances. Its corporate site says Charles and Joseph Revson and Charles Lachman founded Revlon in 1932 and that it sells a portfolio of 15+ brands in more than 150 countries. Its own history page says it went public in 1996; the company is no longer a listed issuer, and the corporate site does not state who owns it today, so no shareholder is recorded here. Its brand portfolio was assembled by acquisition: Mitchum (1970), the Colomer Group brands (2013), Cutex and Elizabeth Arden (2016). Juicy Couture is listed on its brands page as a lifestyle brand, but the page does not say whether it is owned or licensed, so it is left out.
🇺🇸 Almay and other American brands
Brandtree records a controlling owner for 2,399 brands that began in the United States. 461 of them (19%) are now controlled by a company headquartered in another country; Almay is not one of them.
Frequently asked questions
Who is the parent company of Almay?
The parent company of Almay is Revlon, a privately held company headquartered in the United States.
Is Almay American?
Yes. Almay originated in the United States and its owner, Revlon, is also headquartered in the United States.
Is Almay still owned by Revlon?
Yes. As of 2 October 2026, Almay is still owned by Revlon. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Our Brands - Revlon Consumer Products LLC — Revlon Consumer Products LLC, Official document; retrieved 2 October 2026.
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