CoverGirl is owned by Coty (the United States, NYSE: COTY), which acquired the brand on 1 October 2016 from Procter & Gamble, as part of a $12.5 billion deal that also included Max Factor, Clairol and Wella Professionals.[1][2] Before Coty, CoverGirl was owned by Procter & Gamble from 1989 to 2016.[2]
Evidence: Coty Inc. Annual Report on Form 10-K filed 2026-08-20, SEC EDGAR, 20 August 2026. Verified from filings; last checked .
CoverGirl launched in 1961 with advertising built on photographs of models with visible skin rather than heavy studio retouching, and it was among the first mass cosmetics brands to sign non-white and, later, non-female spokespeople. Coty acquired it from Procter & Gamble in 2016.
Sentences about CoverGirl from Coty's latest annual filing[1], copied word for word.
Some of our brands, including CoverGirl, have experienced shelf space losses in the past, and such declines may continue or resume.
In fiscal 2026, we incurred $362.8 of asset impairment charges of which $237.1 related to goodwill within the Consumer Beauty segment, and $50.6, $48.5, $22.5, $4.1 related to the CoverGirl , Sally Hansen , Max Factor , and Bourjois trademarks, respectively, within the Consumer Beauty Segment.
Encouragingly, through the second half of fiscal 2026 we narrowed our retail sales gap to the market in certain Consumer Beauty color cosmetics brands, with sell-out performance in the United States improving for CoverGirl and Sally Hansen.
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named more often than it was three years earlier.
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Coty ownership tree →
See the full Coty brand portfolio (5) →
Coty controls 5 brands on Brandtree, 5 of them in personal care & beauty.
The 43 brands in makeup on Brandtree belong to 22 owners. The largest is L'Oréal, with 5; Coty has 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Lancôme | L'Oréal | 🇫🇷 France |
| ADDICTION | KOSÉ | 🇯🇵 Japan |
| Bobbi Brown | Estée Lauder | 🇺🇸 United States |
| Eudora | Grupo Boticário | 🇧🇷 Brazil |
| Flower Knows | Proya | 🇨🇳 China |
| Little Ondine | Yatsen | 🇨🇳 China |
| AGE20'S | Aekyung | 🇰🇷 South Korea |
| PIXY | Mandom | 🇯🇵 Japan |
Coty is a publicly listed company headquartered in New York, United States, founded in 1904. Brandtree records 5 brands under its control, and it is listed as NYSE: COTY.
Coty was founded in Paris in 1904 by François Coty, who is credited with creating the modern perfume industry by combining natural and synthetic materials and selling scent in decorative bottles at accessible prices. It is now one of the largest fragrance licensors in the world and owns Rimmel and CoverGirl.
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; CoverGirl is not one of them.
Procter & Gamble transferred 41 beauty brands, including CoverGirl, Max Factor, Clairol and Wella, to Coty in a Reverse Morris Trust structured to be tax-efficient for P&G shareholders. It was the largest single step in P&G's programme of cutting its portfolio from about 170 brands to 65.
The parent company of CoverGirl is Coty, a publicly listed company headquartered in the United States.
Yes. CoverGirl originated in the United States in 1961 and its owner, Coty, is also headquartered in the United States.
Coty completed its acquisition of CoverGirl on 1 October 2016, after announcing the deal on 9 July 2015. The deal, which also included Max Factor, Clairol and Wella Professionals, was valued at $12.5 billion (enterprise value).
Before Coty, CoverGirl was owned by Procter & Gamble from 1989 until 2016.
Yes. As of 9 October 2026, CoverGirl is still owned by Coty. The ownership record was last checked against primary sources on that date.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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