Clairol is owned by Coty (the United States, NYSE: COTY), which acquired the brand on 1 October 2016 from Procter & Gamble, as part of a $12.5 billion deal that also included CoverGirl, Max Factor and Wella Professionals.[1][2] Before Coty, Clairol was owned by Procter & Gamble from 2001 to 2016.[2]
Evidence: Coty Inc. Annual Report on Form 10-K filed 2026-08-20, SEC EDGAR, 20 August 2026. Verified from filings; last checked .
Clairol popularised home hair colouring in the United States from the 1950s with advertising asking whether she does or does not, and its Nice'n Easy line remains among the largest in the category. Coty acquired the brand from Procter & Gamble in 2016.
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Coty ownership tree →
See the full Coty brand portfolio (5) →
Coty controls 5 brands on Brandtree, 5 of them in personal care & beauty.
The 29 brands in hair colour & styling on Brandtree belong to 16 owners. The largest is Hoyu, with 6.
| Brand | Owner | Owner based in |
|---|---|---|
| Beauteen | Hoyu | 🇯🇵 Japan |
| Elujuda | Milbon | 🇯🇵 Japan |
| got2b | Henkel | 🇩🇪 Germany |
| Samantha | Kino Indonesia | 🇮🇩 Indonesia |
| ghd | KKR | 🇺🇸 United States |
| L'Oréal Paris | L'Oréal | 🇫🇷 France |
| Revlon ColorSilk | Revlon | 🇺🇸 United States |
| ALCINA | Dr. Wolff Group | 🇩🇪 Germany |
Coty is a publicly listed company headquartered in New York, United States, founded in 1904. Brandtree records 5 brands under its control, and it is listed as NYSE: COTY.
Coty was founded in Paris in 1904 by François Coty, who is credited with creating the modern perfume industry by combining natural and synthetic materials and selling scent in decorative bottles at accessible prices. It is now one of the largest fragrance licensors in the world and owns Rimmel and CoverGirl.
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Clairol is not one of them.
Procter & Gamble transferred 41 beauty brands, including CoverGirl, Max Factor, Clairol and Wella, to Coty in a Reverse Morris Trust structured to be tax-efficient for P&G shareholders. It was the largest single step in P&G's programme of cutting its portfolio from about 170 brands to 65.
The parent company of Clairol is Coty, a publicly listed company headquartered in the United States.
Yes. Clairol originated in the United States in 1931 and its owner, Coty, is also headquartered in the United States.
Coty completed its acquisition of Clairol on 1 October 2016, after announcing the deal on 9 July 2015. The deal, which also included CoverGirl, Max Factor and Wella Professionals, was valued at $12.5 billion (enterprise value).
Before Coty, Clairol was owned by Procter & Gamble from 2001 until 2016.
Yes. As of 16 September 2026, Clairol is still owned by Coty. The ownership record was last checked against primary sources on that date.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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