Who owns got2b?
got2b is owned by Henkel (Germany, XETRA: HEN3).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Henkel AG & Co. KGaA Annual Report 2025, 5 March 2026. Last checked .
Key facts
- Current owner
- Henkel AG & Co. KGaA reported
- Owner HQ
- 🇩🇪 Germany, Düsseldorf
- Origin
- 🇩🇪 Germany
- Founded
- 2000
- Category
- Personal care & beauty › Hair care › Hair colour & styling
- Parent ticker
- XETRA: HEN3
- Last verified
- · 1 sources
About got2b
got2b is a hair styling and colour brand under the Schwarzkopf umbrella, launched in 2000 and aimed at younger consumers with strong-hold products and unconventional shades. Its packaging and naming deliberately break from the conventions of the rest of the category.
Ownership timeline of got2b
Where got2b sits in Henkel
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Henkel ownership tree →
See the full Henkel brand portfolio (13) →
Other brands owned by Henkel
Henkel controls 13 brands on Brandtree, 5 of them in personal care & beauty.
Also in personal care & beauty
- Dial (1948)
- OLAPLEX
- Schwarzkopf (1898)
- Syoss (2008)
Other brands in hair colour & styling, and who owns them
The 29 brands in hair colour & styling on Brandtree belong to 16 owners. The largest is Hoyu, with 6; Henkel has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Beauteen | Hoyu | 🇯🇵 Japan |
| Elujuda | Milbon | 🇯🇵 Japan |
| Samantha | Kino Indonesia | 🇮🇩 Indonesia |
| ghd | KKR | 🇺🇸 United States |
| L'Oréal Paris | L'Oréal | 🇫🇷 France |
| Revlon ColorSilk | Revlon | 🇺🇸 United States |
| Clairol | Coty | 🇺🇸 United States |
| ALCINA | Dr. Wolff Group | 🇩🇪 Germany |
About the owner: Henkel
Henkel is a publicly listed company headquartered in Düsseldorf, Germany, founded in 1876. Brandtree records 13 brands under its control, and it is listed as XETRA: HEN3.
Henkel was founded in Aachen in 1876 and is run as a partnership limited by shares with the Henkel family holding a controlling block of ordinary shares. It combines a consumer brands business in laundry, home care and hair with a larger industrial adhesives division.
🇩🇪 got2b and other German brands
Brandtree records a controlling owner for 252 brands that began in Germany. 93 of them (37%) are now controlled by a company headquartered in another country; got2b is not one of them.
Frequently asked questions
Who is the parent company of got2b?
The parent company of got2b is Henkel, a publicly listed company headquartered in Germany.
Is got2b German?
Yes. got2b originated in Germany in 2000 and its owner, Henkel, is also headquartered in Germany.
Is got2b still owned by Henkel?
Yes. As of 16 September 2026, got2b is still owned by Henkel. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Henkel AG & Co. KGaA Annual Report 2025 — Henkel AG & Co. KGaA, Annual report, published 5 March 2026; retrieved 16 September 2026.
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