Who owns Creme 21?
Creme 21 is owned by Emami (India, NSE: EMAMILTD), which has owned the brand since 2019.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Emami Limited Integrated Annual Report 2024-25. Last checked .
Key facts
- Current owner
- Emami Limited reported
- Owned since
- Owner HQ
- 🇮🇳 India, Kolkata
- Origin
- 🇩🇪 Germany
- Category
- Personal care & beauty › Skin care › Body care & lotions
- Parent ticker
- NSE: EMAMILTD BSE: 531162
- Last verified
- · 1 sources
About Creme 21
Creme 21 is a German skin care brand that Emami acquired in 2019, describing it as a brand with strong roots and brand recall. It is held through Creme 21 GmbH, a wholly owned subsidiary of Emami International FZE in Dubai, which was incorporated in January 2019 and is engaged in manufacturing skin care products.
Ownership timeline of Creme 21
Where Creme 21 sits in Emami
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Emami ownership tree →
See the full Emami brand portfolio (10) →
Other brands owned by Emami
Emami controls 10 brands on Brandtree, 8 of them in personal care & beauty.
Also in personal care & beauty
- BoroPlus (1982)
- Brillare
- Dermicool
- Kesh King
- Navratna (1989)
- Smart And Handsome (2005)
- The Man Company
Other brands in body care & lotions, and who owns them
Emami has more brands in body care & lotions on Brandtree than any other owner: 3 of 30.
| Brand | Owner | Owner based in |
|---|---|---|
| Labello | Beiersdorf | 🇩🇪 Germany |
| Pomada de la Campana | Genomma Lab | 🇲🇽 Mexico |
| Aesop | L'Oréal | 🇫🇷 France |
| Maya | Square Toiletries | 🇧🇩 Bangladesh |
| St. Ives | Unilever | 🇬🇧 United Kingdom |
| Bepanthen | Bayer | 🇩🇪 Germany |
| Borotalco | Bolton Group | 🇮🇹 Italy |
| Lumo | Choppies | 🇧🇼 Botswana |
About the owner: Emami
Emami is a publicly listed company headquartered in Kolkata, India, founded in 1974. Brandtree records 10 brands under its control, and it is listed as NSE: EMAMILTD and BSE: 531162.
Emami is an Indian personal care and healthcare company headquartered in Kolkata. It was founded in 1974 as a small start-up by childhood friends R.S. Agarwal and R.S. Goenka, listed on the BSE in 1995 and on the National Stock Exchange in 2005. Its brands include BoroPlus, Navratna, Zandu, Kesh King and Smart And Handsome; it acquired Zandu Pharmaceuticals in 2008, Kesh King in 2015, Creme 21 in 2019 and Dermicool in 2020, and now wholly owns The Man Company and Brillare, while holding minority stakes in several other start-ups.
🇩🇪 Creme 21 and other German brands
Brandtree records a controlling owner for 265 brands that began in Germany. 96 of them (36%) are now controlled by a company headquartered in another country, Creme 21 among them.
Frequently asked questions
Who is the parent company of Creme 21?
The parent company of Creme 21 is Emami, a publicly listed company headquartered in India.
Is Creme 21 German or Indian?
Creme 21 originated in Germany, but it is owned today by Emami, which is headquartered in India. So Creme 21 is a German-origin brand under Indian ownership.
Since when has Emami owned Creme 21?
Emami has owned Creme 21 since 2019.
Is Creme 21 still owned by Emami?
Yes. As of 16 September 2026, Creme 21 is still owned by Emami. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Emami Limited Integrated Annual Report 2024-25 — Emami Limited, Annual report; retrieved 16 September 2026.
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