Who owns Smart And Handsome?
Smart And Handsome is owned by Emami (India, NSE: EMAMILTD).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- Emami Limited reported
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇮🇳 India, Kolkata
- Origin
- 🇮🇳 India
- Founded
- 2005
- Category
- Personal care & beauty › Deodorants, shaving & grooming › Men's grooming
- Parent ticker
- NSE: EMAMILTD BSE: 531162
- Last verified
- · 1 sources
About Smart And Handsome
Smart And Handsome is Emami's men's skin care brand, launched in 2005 as Fair And Handsome. Emami repositioned it under the new name in a contemporary rebranding aimed at an opportunity far beyond face care, and says the change expanded the brand's total addressable market from ₹759 crores to about ₹6,700 crores.
Ownership timeline of Smart And Handsome
Where Smart And Handsome sits in Emami
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
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Other brands owned by Emami in personal care & beauty
Latest news about Smart And Handsome
No tagged news items yet. Deals, regulatory actions and recalls are added from SEC filings, regulators and trade press; only titles and links are stored.
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Frequently asked questions
Who is the parent company of Smart And Handsome?
The parent company of Smart And Handsome is Emami, a publicly listed company headquartered in India.
Is Smart And Handsome Indian?
Yes. Smart And Handsome originated in India in 2005 and its owner, Emami, is also headquartered in India.
Is Smart And Handsome still owned by Emami?
Yes. As of 16 September 2026, Smart And Handsome is still owned by Emami. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Emami Limited Integrated Annual Report 2024-25 — Emami Limited, Annual report; retrieved 16 September 2026.
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