Who owns Smart And Handsome?
Smart And Handsome is owned by Emami (India, NSE: EMAMILTD).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Emami Limited Integrated Annual Report 2024-25. Last checked .
Key facts
- Current owner
- Emami Limited reported
- Owner HQ
- 🇮🇳 India, Kolkata
- Origin
- 🇮🇳 India
- Founded
- 2005
- Category
- Personal care & beauty › Deodorants, shaving & grooming › Men's grooming
- Parent ticker
- NSE: EMAMILTD BSE: 531162
- Last verified
- · 1 sources
About Smart And Handsome
Smart And Handsome is Emami's men's skin care brand, launched in 2005 as Fair And Handsome. Emami repositioned it under the new name in a contemporary rebranding aimed at an opportunity far beyond face care, and says the change expanded the brand's total addressable market from ₹759 crores to about ₹6,700 crores.
Ownership timeline of Smart And Handsome
Where Smart And Handsome sits in Emami
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Emami ownership tree →
See the full Emami brand portfolio (10) →
Other brands owned by Emami
Emami controls 10 brands on Brandtree, 8 of them in personal care & beauty.
Also in personal care & beauty
Other brands in men's grooming, and who owns them
The 16 brands in men's grooming on Brandtree belong to 13 owners. The largest is Procter & Gamble, with 2; Emami has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| GATSBY | Mandom | 🇯🇵 Japan |
| Braun | Procter & Gamble | 🇺🇸 United States |
| Alpecin | Dr. Wolff Group | 🇩🇪 Germany |
| Cremo | Edgewell | 🇺🇸 United States |
| Gold | Hemas | 🇱🇰 Sri Lanka |
| Duel | Lion Match Company | 🇿🇦 South Africa |
| Harry's | Mammoth Brands | 🇺🇸 United States |
| Philips OneBlade | Philips | 🇳🇱 Netherlands |
About the owner: Emami
Emami is a publicly listed company headquartered in Kolkata, India, founded in 1974. Brandtree records 10 brands under its control, and it is listed as NSE: EMAMILTD and BSE: 531162.
Emami is an Indian personal care and healthcare company headquartered in Kolkata. It was founded in 1974 as a small start-up by childhood friends R.S. Agarwal and R.S. Goenka, listed on the BSE in 1995 and on the National Stock Exchange in 2005. Its brands include BoroPlus, Navratna, Zandu, Kesh King and Smart And Handsome; it acquired Zandu Pharmaceuticals in 2008, Kesh King in 2015, Creme 21 in 2019 and Dermicool in 2020, and now wholly owns The Man Company and Brillare, while holding minority stakes in several other start-ups.
🇮🇳 Smart And Handsome and other Indian brands
Brandtree records a controlling owner for 288 brands that began in India. 9 of them (3%) are now controlled by a company headquartered in another country; Smart And Handsome is not one of them.
- Aqualogica — Honasa 🇮🇳
- Astaberry — Cipla 🇮🇳
- Cinthol — Godrej Consumer 🇮🇳
- Dabur Red Paste — Dabur 🇮🇳
- Episoft — Glenmark 🇮🇳
- Everyuth — Zydus Lifesciences 🇮🇳
Frequently asked questions
Who is the parent company of Smart And Handsome?
The parent company of Smart And Handsome is Emami, a publicly listed company headquartered in India.
Is Smart And Handsome Indian?
Yes. Smart And Handsome originated in India in 2005 and its owner, Emami, is also headquartered in India.
Is Smart And Handsome still owned by Emami?
Yes. As of 16 September 2026, Smart And Handsome is still owned by Emami. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Emami Limited Integrated Annual Report 2024-25 — Emami Limited, Annual report; retrieved 16 September 2026.
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