Who owns Cremo?
Cremo, a personal-care brand, is owned by Edgewell (the United States, NYSE: EPC), which has owned the brand since 6 March 2020.[1]
Evidence: Edgewell Personal Care Company Annual Report on Form 10-K filed 2025-11-18, SEC EDGAR, 18 November 2025. Verified from filings; last checked .
Key facts
- Current owner
- Edgewell Personal Care Company verified
- Owned since
- Owner HQ
- 🇺🇸 United States, Shelton, Connecticut
- Origin
- 🇺🇸 United States
- Founded
- 2005
- Category
- Personal care & beauty › Deodorants, shaving & grooming › Men's grooming
- Parent ticker
- NYSE: EPC
- Last verified
- · 1 sources
About Cremo
Cremo makes shave creams, beard care and body wash for men, founded in 2005 around a concentrated shaving cream sold on requiring far less product per shave. Edgewell acquired it in 2020 for $235 million. The purchase gave Edgewell a grooming brand to sell alongside its Schick razors, a pairing its competitors already had.
What Edgewell's annual report says about Cremo
Sentences about Cremo from Edgewell's latest annual filing[1], copied word for word.
("Jack Black"), a men's luxury skincare company based in the U.S. On September 2, 2020, we completed the acquisition of Cremo Holding Company, LLC ("Cremo"), a U.S.-based masstige men's grooming brand.
Our Cremo products compete in the masstige category for men's grooming and offer a complete line of "barber quality" beard, hair and skin care products.
We compete in the market by creating simple and effective skin care products with natural ingredients at multiple price points through our Bulldog and Cremo skin care products and in the luxury men's skin care market with Jack Black.
How often Edgewell names Cremo in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
Ownership timeline of Cremo
Where Cremo sits in Edgewell
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Edgewell ownership tree →
See the full Edgewell brand portfolio (8) →
Other brands owned by Edgewell
Edgewell controls 8 brands on Brandtree, 8 of them in personal care & beauty.
Also in personal care & beauty
- Banana Boat (1979)
- Billie (2017)
- Hawaiian Tropic (1969)
- Hydro (2010)
- Playtex (1947)
- Schick (1926)
- Wet Ones (1978)
Other brands in men's grooming, and who owns them
The 15 brands in men's grooming on Brandtree belong to 12 owners. The largest is Procter & Gamble, with 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Smart And Handsome | Emami | 🇮🇳 India |
| GATSBY | Mandom | 🇯🇵 Japan |
| Braun | Procter & Gamble | 🇺🇸 United States |
| Alpecin | Dr. Wolff Group | 🇩🇪 Germany |
| Gold | Hemas | 🇱🇰 Sri Lanka |
| Duel | Lion Match Company | 🇿🇦 South Africa |
| Harry's | Mammoth Brands | 🇺🇸 United States |
| Philips OneBlade | Philips | 🇳🇱 Netherlands |
About the owner: Edgewell
Edgewell is a publicly listed company headquartered in Shelton, Connecticut, United States, founded in 2015. Brandtree records 8 brands under its control, and it is listed as NYSE: EPC.
Edgewell Personal Care was created in 2015 when Energizer Holdings split its battery business from its personal care brands, keeping Schick razors, Playtex and Banana Boat. It is the second-largest wet shaving company in the world behind Gillette.
🇺🇸 Cremo and other American brands
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Cremo is not one of them.
Frequently asked questions
Who is the parent company of Cremo?
The parent company of Cremo is Edgewell, a publicly listed company headquartered in the United States.
Is Cremo American?
Yes. Cremo originated in the United States in 2005 and its owner, Edgewell, is also headquartered in the United States.
Since when has Edgewell owned Cremo?
Edgewell has owned Cremo since 6 March 2020.
Is Cremo still owned by Edgewell?
Yes. As of 9 October 2026, Cremo is still owned by Edgewell. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Edgewell Personal Care Company Annual Report on Form 10-K filed 2025-11-18 — SEC EDGAR, SEC Form 10-K, published 18 November 2025; retrieved 16 September 2026.
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