Who owns Hawaiian Tropic?
Hawaiian Tropic is owned by Edgewell (the United States, NYSE: EPC).[1]
Evidence: Edgewell Personal Care Company Annual Report on Form 10-K filed 2025-11-18, SEC EDGAR, 18 November 2025. Verified from filings; last checked .
Key facts
- Current owner
- Edgewell Personal Care Company verified
- Owner HQ
- 🇺🇸 United States, Shelton, Connecticut
- Origin
- 🇺🇸 United States
- Founded
- 1969
- Category
- Personal care & beauty › Skin care › Sun care
- Parent ticker
- NYSE: EPC
- Last verified
- · 1 sources
About Hawaiian Tropic
Hawaiian Tropic was founded in Daytona Beach in 1969 and built its identity on coconut fragrance and tanning rather than protection, a positioning it has had to modify as sun safety advice changed. Edgewell holds it alongside Banana Boat. The brand now sells higher protection factors while keeping the scent that defined it.
What Edgewell's annual report says about Hawaiian Tropic
Sentences about Hawaiian Tropic from Edgewell's latest annual filing[1], copied word for word.
We market Sun Care products under the Banana Boat and Hawaiian Tropic brands and believe these brands, on a combined basis, hold a leading market share position in the U.S. Sun Care category.
Indefinite-lived intangible assets Annual Impairment Test The Company elected to bypass the qualitative assessment and perform a quantitative assessment of the Schick, Bulldog, Wet Ones, Hawaiian Tropic and Banana Boat trade names.
How often Edgewell names Hawaiian Tropic in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named more often than it was three years earlier.
Ownership timeline of Hawaiian Tropic
Where Hawaiian Tropic sits in Edgewell
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Edgewell ownership tree →
See the full Edgewell brand portfolio (8) →
Other brands owned by Edgewell
Edgewell controls 8 brands on Brandtree, 8 of them in personal care & beauty.
Also in personal care & beauty
Other brands in sun care, and who owns them
The 8 brands in sun care on Brandtree belong to 6 owners. The largest is Cantabria Labs, with 2; Edgewell has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Aktuva | Cantabria Labs | 🇪🇸 Spain |
| Coppertone | Beiersdorf | 🇩🇪 Germany |
| La Shield | Glenmark | 🇮🇳 India |
| Skin Aqua | Rohto Pharmaceutical | 🇯🇵 Japan |
| Anessa | Shiseido | 🇯🇵 Japan |
| Heliocare | Cantabria Labs | 🇪🇸 Spain |
About the owner: Edgewell
Edgewell is a publicly listed company headquartered in Shelton, Connecticut, United States, founded in 2015. Brandtree records 8 brands under its control, and it is listed as NYSE: EPC.
Edgewell Personal Care was created in 2015 when Energizer Holdings split its battery business from its personal care brands, keeping Schick razors, Playtex and Banana Boat. It is the second-largest wet shaving company in the world behind Gillette.
🇺🇸 Hawaiian Tropic and other American brands
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Hawaiian Tropic is not one of them.
Frequently asked questions
Who is the parent company of Hawaiian Tropic?
The parent company of Hawaiian Tropic is Edgewell, a publicly listed company headquartered in the United States.
Is Hawaiian Tropic American?
Yes. Hawaiian Tropic originated in the United States in 1969 and its owner, Edgewell, is also headquartered in the United States.
Is Hawaiian Tropic still owned by Edgewell?
Yes. As of 9 October 2026, Hawaiian Tropic is still owned by Edgewell. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Edgewell Personal Care Company Annual Report on Form 10-K filed 2025-11-18 — SEC EDGAR, SEC Form 10-K, published 18 November 2025; retrieved 16 September 2026.
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