Who owns Playtex?
Playtex is owned by Edgewell (the United States, NYSE: EPC).[1]
Evidence: Edgewell Personal Care Company Annual Report on Form 10-K filed 2025-11-18, SEC EDGAR, 18 November 2025. Verified from filings; last checked .
Key facts
- Current owner
- Edgewell Personal Care Company verified
- Owner HQ
- 🇺🇸 United States, Shelton, Connecticut
- Origin
- 🇺🇸 United States
- Founded
- 1947
- Category
- Personal care & beauty › Feminine care & incontinence › Feminine care
- Parent ticker
- NYSE: EPC
- Last verified
- · 1 sources
About Playtex
Playtex sells tampons and household gloves, and its 1970s television advertising was the first in the United States to use the word tampon on air. Edgewell holds the feminine care and infant care business under the name; the apparel brand is separately owned.
What Edgewell's annual report says about Playtex
Sentences about Playtex from Edgewell's latest annual filing[1], copied word for word.
In 2007, we acquired Playtex Products, Inc. ("Playtex"), a leading manufacturer and marketer of well-recognized brands such as Playtex feminine care products, Wet Ones pre-moistened wipes, and Banana Boat and Hawaiian Tropic sun care products, thereby expanding our branded consumer products portfolio.
As a result of the Playtex acquisition, we also own royalty-free licenses in perpetuity to the Playtex trademark in the U.S. and in many international jurisdictions related to certain feminine hygiene and other products but excluding certain baby care and apparel-related products.
Feminine Care includes tampons, pads and liners sold under the Playtex Gentle Glide and Sport , Stayfree , Carefree , and o.b. brands.
How often Edgewell names Playtex in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
Ownership timeline of Playtex
Where Playtex sits in Edgewell
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Edgewell ownership tree →
See the full Edgewell brand portfolio (8) →
Other brands owned by Edgewell
Edgewell controls 8 brands on Brandtree, 8 of them in personal care & beauty.
Also in personal care & beauty
- Banana Boat (1979)
- Billie (2017)
- Cremo (2005)
- Hawaiian Tropic (1969)
- Hydro (2010)
- Schick (1926)
- Wet Ones (1978)
Other brands in feminine care, and who owns them
The 25 brands in feminine care on Brandtree belong to 19 owners. The largest is Procter & Gamble, with 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Always | Procter & Gamble | 🇺🇸 United States |
| Carefree | Kenvue | 🇺🇸 United States |
| Kotex | Kimberly-Clark | 🇺🇸 United States |
| Absolute | Kino Indonesia | 🇮🇩 Indonesia |
| Femina | Square Toiletries | 🇧🇩 Bangladesh |
| Savlon Freedom | ACI Limited | 🇧🇩 Bangladesh |
| Chilly | Bolton Group | 🇮🇹 Italy |
| Mia | CMPC | 🇨🇱 Chile |
About the owner: Edgewell
Edgewell is a publicly listed company headquartered in Shelton, Connecticut, United States, founded in 2015. Brandtree records 8 brands under its control, and it is listed as NYSE: EPC.
Edgewell Personal Care was created in 2015 when Energizer Holdings split its battery business from its personal care brands, keeping Schick razors, Playtex and Banana Boat. It is the second-largest wet shaving company in the world behind Gillette.
🇺🇸 Playtex and other American brands
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Playtex is not one of them.
Frequently asked questions
Who is the parent company of Playtex?
The parent company of Playtex is Edgewell, a publicly listed company headquartered in the United States.
Is Playtex American?
Yes. Playtex originated in the United States in 1947 and its owner, Edgewell, is also headquartered in the United States.
Is Playtex still owned by Edgewell?
Yes. As of 9 October 2026, Playtex is still owned by Edgewell. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Edgewell Personal Care Company Annual Report on Form 10-K filed 2025-11-18 — SEC EDGAR, SEC Form 10-K, published 18 November 2025; retrieved 16 September 2026.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.