Carefree is owned by Kenvue (the United States, NYSE: KVUE), which was separated from Johnson & Johnson on 23 August 2023.[1][2] Before Kenvue, Carefree was owned by Johnson & Johnson from 1974 to 2023.[2]
Carefree is a panty liner brand launched in 1974, one of the first products in a category that had not previously existed as a separate purchase from sanitary pads. It is sold across Europe, Asia, Australia and Latin America, and transferred to Kenvue in 2023.
How often Kenvue names Carefree in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central.
Kenvue is a publicly listed company headquartered in Summit, New Jersey, United States, founded in 2023. Brandtree records 13 brands under its control, and it is listed as NYSE: KVUE.
Kenvue is the consumer health business separated from Johnson & Johnson, listed in May 2023 and fully split off that August. It holds the self-care, skin health and essential health brands that Johnson & Johnson had built up over a century. Kimberly-Clark agreed to acquire Kenvue in November 2025.
Brandtree records a controlling owner for 2,549 brands that began in the United States.
478 of them (19%) are now controlled by a company headquartered in another country; Carefree is not one of them.
Johnson & Johnson separated its consumer health business as Kenvue, which listed in May 2023 and was fully split off through an exchange offer completed on 23 August 2023. Tylenol, Band-Aid, Listerine, Neutrogena and Johnson's Baby all moved to the new company.
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