Who owns Billie?
Billie is owned by Edgewell (the United States, NYSE: EPC), which has owned the brand since 26 November 2021.[1]
Evidence: Edgewell Personal Care Company Annual Report on Form 10-K filed 2025-11-18, SEC EDGAR, 18 November 2025. Verified from filings; last checked .
Key facts
- Current owner
- Edgewell Personal Care Company verified
- Owned since
- Owner HQ
- 🇺🇸 United States, Shelton, Connecticut
- Origin
- 🇺🇸 United States
- Founded
- 2017
- Category
- Personal care & beauty › Deodorants, shaving & grooming › Shaving & razors
- Parent ticker
- NYSE: EPC
- Last verified
- · 1 sources
About Billie
Billie is a direct-to-consumer razor brand for women founded in 2017, which drew attention for advertising that showed actual body hair being shaved, then unheard of in the category. Edgewell acquired it in 2021 after an earlier attempt was blocked by the Federal Trade Commission.
What Edgewell's annual report says about Billie
Sentences about Billie from Edgewell's latest annual filing[1], copied word for word.
On November 29, 2021, we completed the acquisition of Billie, Inc. ("Billie"), a high-quality shaving and premium body care brand which strengthens our women's Wet Shave and grooming product portfolio.
Billie's strong direct-to-consumer and digital capabilities have underpinned its strong growth, which positioned the brand well for its initial expansion into U.S. brick-and-mortar in 2022.
How often Edgewell names Billie in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
Ownership timeline of Billie
Where Billie sits in Edgewell
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Edgewell ownership tree →
See the full Edgewell brand portfolio (8) →
Other brands owned by Edgewell
Edgewell controls 8 brands on Brandtree, 8 of them in personal care & beauty.
Also in personal care & beauty
- Banana Boat (1979)
- Cremo (2005)
- Hawaiian Tropic (1969)
- Hydro (2010)
- Playtex (1947)
- Schick (1926)
- Wet Ones (1978)
Other brands in shaving & razors, and who owns them
Edgewell has more brands in shaving & razors on Brandtree than any other owner: 3 of 15.
| Brand | Owner | Owner based in |
|---|---|---|
| PACE | Dorco | 🇰🇷 South Korea |
| Lion Shaving | Lion Match Company | 🇿🇦 South Africa |
| Gillette | Procter & Gamble | 🇺🇸 United States |
| BIC Razors | BIC | 🇫🇷 France |
| Astaberry | Cipla | 🇮🇳 India |
| Flamingo | Mammoth Brands | 🇺🇸 United States |
| Philips | Philips | 🇳🇱 Netherlands |
| Veet | Reckitt | 🇬🇧 United Kingdom |
About the owner: Edgewell
Edgewell is a publicly listed company headquartered in Shelton, Connecticut, United States, founded in 2015. Brandtree records 8 brands under its control, and it is listed as NYSE: EPC.
Edgewell Personal Care was created in 2015 when Energizer Holdings split its battery business from its personal care brands, keeping Schick razors, Playtex and Banana Boat. It is the second-largest wet shaving company in the world behind Gillette.
🇺🇸 Billie and other American brands
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Billie is not one of them.
Frequently asked questions
Who is the parent company of Billie?
The parent company of Billie is Edgewell, a publicly listed company headquartered in the United States.
Is Billie American?
Yes. Billie originated in the United States in 2017 and its owner, Edgewell, is also headquartered in the United States.
Since when has Edgewell owned Billie?
Edgewell has owned Billie since 26 November 2021.
Is Billie still owned by Edgewell?
Yes. As of 9 October 2026, Billie is still owned by Edgewell. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Edgewell Personal Care Company Annual Report on Form 10-K filed 2025-11-18 — SEC EDGAR, SEC Form 10-K, published 18 November 2025; retrieved 16 September 2026.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.