Who owns Dial?
Dial is owned by Henkel (Germany, XETRA: HEN3), which has owned the brand since 30 March 2004.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Henkel AG & Co. KGaA Annual Report 2025, 5 March 2026. Last checked .
Key facts
- Current owner
- Henkel AG & Co. KGaA reported
- Owned since
- Owner HQ
- 🇩🇪 Germany, Düsseldorf
- Origin
- 🇺🇸 United States
- Founded
- 1948
- Category
- Personal care & beauty › Bath, soap & hand care › Bar soap & body wash
- Parent ticker
- XETRA: HEN3
- Last verified
- · 1 sources
About Dial
Dial was the first antibacterial deodorant soap, launched in 1948 and sold on the promise that it kept the user smelling clean for longer, an unusual claim for soap at the time. Henkel acquired The Dial Corporation in 2004 for $2.9 billion, its largest move into the American consumer market.
Ownership timeline of Dial
Where Dial sits in Henkel
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Henkel ownership tree →
See the full Henkel brand portfolio (13) →
Other brands owned by Henkel
Henkel controls 13 brands on Brandtree, 5 of them in personal care & beauty.
Also in personal care & beauty
- got2b (2000)
- OLAPLEX
- Schwarzkopf (1898)
- Syoss (2008)
Other brands in bar soap & body wash, and who owns them
The 42 brands in bar soap & body wash on Brandtree belong to 29 owners. The largest is Unilever, with 5.
| Brand | Owner | Owner based in |
|---|---|---|
| Dove | Unilever | 🇬🇧 United Kingdom |
| MediHerb | Trade Kings | 🇿🇲 Zambia |
| Cavaillès | Bolton Group | 🇮🇹 Italy |
| Cristalino | CasaLuker | 🇨🇴 Colombia |
| Protex | Colgate-Palmolive | 🇺🇸 United States |
| Bath Roman | Earth | 🇯🇵 Japan |
| Jovia | Jyothy Labs | 🇮🇳 India |
| Ivory | Procter & Gamble | 🇺🇸 United States |
About the owner: Henkel
Henkel is a publicly listed company headquartered in Düsseldorf, Germany, founded in 1876. Brandtree records 13 brands under its control, and it is listed as XETRA: HEN3.
Henkel was founded in Aachen in 1876 and is run as a partnership limited by shares with the Henkel family holding a controlling block of ordinary shares. It combines a consumer brands business in laundry, home care and hair with a larger industrial adhesives division.
🇺🇸 Dial and other American brands
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country, Dial among them.
Frequently asked questions
Who is the parent company of Dial?
The parent company of Dial is Henkel, a publicly listed company headquartered in Germany.
Is Dial American or German?
Dial originated in the United States in 1948, but it is owned today by Henkel, which is headquartered in Germany. So Dial is an American-origin brand under German ownership.
Since when has Henkel owned Dial?
Henkel has owned Dial since 30 March 2004.
Is Dial still owned by Henkel?
Yes. As of 16 September 2026, Dial is still owned by Henkel. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Henkel AG & Co. KGaA Annual Report 2025 — Henkel AG & Co. KGaA, Annual report, published 5 March 2026; retrieved 16 September 2026.
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