🇺🇸 American brands owned by German companies 🇩🇪
38 brands that originated in the United States are owned today by 16 companies headquartered in Germany, led by Henkel, ParshipMeet and Bayer.
Henkel (5)
| Brand | Category | Acquired | Deal |
|---|---|---|---|
| Dial | Bar soap & body wash | 2004 | — |
| Loctite | Adhesives & repair | — | — |
| OLAPLEX | Shampoo & conditioner | 2026 | Jul 2026 |
| Purex | Laundry detergent | 2004 | — |
| Snuggle | Fabric softener & stain removal | 2016 | — |
ParshipMeet (5)
| Brand | Category | Acquired | Deal |
|---|---|---|---|
| eharmony | Dating apps | — | — |
| GROWLr | Dating apps | — | — |
| MeetMe | Dating apps | — | — |
| Skout | Dating apps | — | — |
| Tagged | Dating apps | — | — |
Bayer (4)
| Brand | Category | Acquired | Deal |
|---|---|---|---|
| Alka-Seltzer | Digestive health | — | — |
| Claritin | Cold | 2014 | — |
| One A Day | Vitamins & supplements | — | — |
| Roundup | Lawn & garden | 2018 | Jun 2018 |
SAP (4)
| Brand | Category | Acquired | Deal |
|---|---|---|---|
| Ariba | Enterprise software | — | — |
| Concur | Enterprise software | — | — |
| SmartRecruiters | Enterprise software | 2025 | — |
| SuccessFactors | Enterprise software | — | — |
Fresenius Medical Care (3)
| Brand | Category | Acquired | Deal |
|---|---|---|---|
| Azura Vascular Care | Medical devices | — | — |
| Fresenius Kidney Care | Medical devices | — | — |
| Interwell Health | Hospitals & clinics | 2022 | — |
Knauf (3)
| Brand | Category | Acquired | Deal |
|---|---|---|---|
| Knauf Insulation | Building materials | — | — |
| Sheetrock | Building materials | 2019 | Apr 2019 |
| USG | Building materials | 2019 | Apr 2019 |
Allianz (2)
| Brand | Category | Acquired | Deal |
|---|---|---|---|
| Allianz Life | Life & health insurance | — | — |
| PIMCO | Asset managers & funds | — | — |
Munich Re (2)
| Brand | Category | Acquired | Deal |
|---|---|---|---|
| American Modern Insurance Group | Property & casualty insurance | — | — |
| Next Insurance | Property & casualty insurance | — | — |
Beiersdorf (2)
| Brand | Category | Acquired | Deal |
|---|---|---|---|
| Chantecaille | Makeup | 2022 | — |
| Coppertone | Sun care | 2019 | — |
Fielmann Group (2)
| Brand | Category | Acquired | Deal |
|---|---|---|---|
| Shopko Optical | Eyewear | 2024 | — |
| SVS Vision | Eyewear | 2023 | — |
Puma (1)
| Brand | Category | Acquired | Deal |
|---|---|---|---|
| Cobra Golf | Outdoor & workwear | 2010 | — |
Volkswagen Group (1)
| Brand | Category | Acquired | Deal |
|---|---|---|---|
| Electrify America | Storage & EV charging | — | — |
Flix (1)
| Brand | Category | Acquired | Deal |
|---|---|---|---|
| Greyhound | Bus & coach | — | — |
Bertelsmann (1)
| Brand | Category | Acquired | Deal |
|---|---|---|---|
| Penguin Random House | Book publishers | — | — |
Aldi Nord (1)
| Brand | Category | Acquired | Deal |
|---|---|---|---|
| Trader Joe's | Canned & shelf-stable meals | 1979 | — |
Siemens Healthineers (1)
| Brand | Category | Acquired | Deal |
|---|---|---|---|
| Varian | Medical devices | — | — |