Who owns Cobra Golf?
Cobra Golf is owned by Puma (Germany, XETRA: PUM), which has owned the brand since 1 May 2010.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: PUMA SE Annual Report 2025, 26 February 2026. Last checked .
Key facts
- Current owner
- PUMA SE reported
- Owned since
- Owner HQ
- 🇩🇪 Germany, Herzogenaurach
- Origin
- 🇺🇸 United States
- Founded
- 1973
- Category
- Apparel, footwear & accessories › Sportswear & footwear › Outdoor & workwear
- Parent ticker
- XETRA: PUM
- Last verified
- · 1 sources
About Cobra Golf
Cobra Golf makes clubs and was founded in 1973, becoming known for oversized drivers and for equipment aimed at amateur players rather than tour professionals. Puma acquired it in 2010 and runs it alongside its golf apparel business. Its clubs are often finished in bright colours, which distinguishes them visibly from the conservative styling of most competitors.
Ownership timeline of Cobra Golf
Where Cobra Golf sits in Puma
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Puma ownership tree →
See the full Puma brand portfolio (2) →
Other brands owned by Puma
Puma controls 2 brands on Brandtree, 2 of them in apparel, footwear & accessories.
Also in apparel, footwear & accessories
- Puma (1948)
Other brands in outdoor & workwear, and who owns them
The 52 brands in outdoor & workwear on Brandtree belong to 28 owners. The largest is Clarus, with 5.
| Brand | Owner | Owner based in |
|---|---|---|
| PG Golf | Acushnet | 🇺🇸 United States |
| Black Diamond | Clarus | 🇺🇸 United States |
| Arc'teryx | Amer Sports | 🇫🇮 Finland |
| Cannon | Johnson Outdoors | 🇺🇸 United States |
| Kathmandu | KMD Brands | 🇳🇿 New Zealand |
| Dickies | VF Corporation | 🇺🇸 United States |
| Callaway Golf | Callaway Golf | 🇺🇸 United States |
| Columbia | Columbia Sportswear | 🇺🇸 United States |
About the owner: Puma
Puma is a publicly listed company headquartered in Herzogenaurach, Germany, founded in 1948. Brandtree records 2 brands under its control, and it is listed as XETRA: PUM.
Puma was founded in 1948 by Rudolf Dassler after he split from his brother Adolf, who founded Adidas in the same small Bavarian town a year later. The rivalry divided Herzogenaurach for decades. Artémis, the Pinault family holding company that also controls Kering, is Puma's largest shareholder.
🇺🇸 Cobra Golf and other American brands
Brandtree records a controlling owner for 2,550 brands that began in the United States. 479 of them (19%) are now controlled by a company headquartered in another country, Cobra Golf among them.
- 7 For All Mankind — Delta Galil 🇮🇱
- AKHG — Duluth Holdings 🇺🇸
- Adore Me — Victoria's Secret 🇺🇸
- Aerie — American Eagle Outfitters 🇺🇸
- All in Motion — Target 🇺🇸
- Allen Edmonds — Caleres 🇺🇸
Frequently asked questions
Who is the parent company of Cobra Golf?
The parent company of Cobra Golf is Puma, a publicly listed company headquartered in Germany.
Is Cobra Golf American or German?
Cobra Golf originated in the United States in 1973, but it is owned today by Puma, which is headquartered in Germany. So Cobra Golf is an American-origin brand under German ownership.
Since when has Puma owned Cobra Golf?
Puma has owned Cobra Golf since 1 May 2010.
Is Cobra Golf still owned by Puma?
Yes. As of 16 September 2026, Cobra Golf is still owned by Puma. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] PUMA SE Annual Report 2025 — PUMA SE, Annual report, published 26 February 2026; retrieved 16 September 2026.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.