Johnson Outdoors: brands it owns and its ownership tree
Johnson Outdoors (NASDAQ: JOUT) is a publicly listed company headquartered in Racine, Wisconsin, United States that owns 5 consumer brands across 3 categories.[1]
Johnson Outdoors makes branded seasonal recreation products used for fishing from a boat, diving, paddling, hiking and camping. Its 10-K for the year to 3 October 2025 says it was incorporated in Wisconsin in 1987 as successor to various businesses, and is controlled by its chairman and chief executive Helen P. Johnson-Leipold, members of her family and related entities. Fiscal 2025 net sales were $592.4 million, of which Fishing made $459.2 million.
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brands owned
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3
categories
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0
acquisitions recorded
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0
divestitures recorded
Company facts
- Legal name
- Johnson Outdoors Inc.
- Type
- publicly listed company · see all publicly listed company owners
- Headquarters
- 🇺🇸 Racine, Wisconsin, United States
- Tickers
- NASDAQ: JOUT
- SEC CIK
- 0000788329
- Website
- www.johnsonoutdoors.com
- Last verified
- · 1 sources
Johnson Outdoors in numbers
- Johnson Outdoors owns 5 consumer brands tracked here across 3 top-level categories; the largest is apparel, footwear & accessories with 3 brands.[1]
Everything Johnson Outdoors owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
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Brand portfolio by category
Automotive (1)
Recent changes to this record
Frequently asked questions
What brands does Johnson Outdoors own?
Johnson Outdoors owns 5 consumer brands tracked here, including Jetboil, Minn Kota, Cannon, Humminbird and Old Town.
Is Johnson Outdoors an American company?
Yes. Johnson Outdoors is headquartered in Racine, Wisconsin, United States.
Who owns Johnson Outdoors?
Johnson Outdoors is a publicly listed company owned by its shareholders; it trades as JOUT on the NASDAQ.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Johnson Outdoors Inc. Annual Report on Form 10-K filed 2025-12-12 — SEC EDGAR, SEC Form 10-K, published 12 December 2025; retrieved 20 October 2026.
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