Who owns Humminbird?
Humminbird is owned by Johnson Outdoors (the United States, NASDAQ: JOUT).[1]
Evidence: Johnson Outdoors Inc. Annual Report on Form 10-K filed 2025-12-12, SEC EDGAR, 12 December 2025. Verified from filings; last checked .
Key facts
- Current owner
- Johnson Outdoors Inc. verified
- Owner HQ
- 🇺🇸 United States, Racine, Wisconsin
- Origin
- 🇺🇸 United States
- Category
- Internet & digital › Platforms & devices › Connected devices
- Parent ticker
- NASDAQ: JOUT
- Last verified
- · 1 sources
About Humminbird
Humminbird is the sonar and GPS brand of Johnson Outdoors' Fishing segment, selling fish finders and navigation and marine cartography equipment. The 10-K says the products are designed and made mainly in Eufaula, Alabama and Alpharetta, Georgia, and that boat builders such as Tracker, Skeeter and Ranger fit them as original equipment.
Ownership timeline of Humminbird
- Current owner Johnson Outdoors [1] verified
Where Humminbird sits in Johnson Outdoors
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Johnson Outdoors ownership tree →
See the full Johnson Outdoors brand portfolio (5) →
Other brands owned by Johnson Outdoors
Johnson Outdoors controls 5 brands on Brandtree.
Other brands in connected devices, and who owns them
The 24 brands in connected devices on Brandtree belong to 14 owners. The largest is Garmin, with 5.
| Brand | Owner | Owner based in |
|---|---|---|
| fēnix | Garmin | 🇨🇭 Switzerland |
| Fitbit | Alphabet | 🇺🇸 United States |
| Arlo | Arlo Technologies | 🇺🇸 United States |
| Jiobit | Life360 | 🇺🇸 United States |
| Roku (streaming platform) | Roku | 🇺🇸 United States |
| Ring | Amazon | 🇺🇸 United States |
| Anker eufy | Anker Innovations | 🇨🇳 China |
| Xiaodu | Baidu | 🇨🇳 China |
About the owner: Johnson Outdoors
Johnson Outdoors is a publicly listed company headquartered in Racine, Wisconsin, United States. Brandtree records 5 brands under its control, and it is listed as NASDAQ: JOUT.
Johnson Outdoors makes branded seasonal recreation products used for fishing from a boat, diving, paddling, hiking and camping. Its 10-K for the year to 3 October 2025 says it was incorporated in Wisconsin in 1987 as successor to various businesses, and is controlled by its chairman and chief executive Helen P. Johnson-Leipold, members of her family and related entities. Fiscal 2025 net sales were $592.4 million, of which Fishing made $459.2 million.
Johnson Outdoors: full profile, brands and acquisition history →
🇺🇸 Humminbird and other American brands
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Humminbird is not one of them.
Frequently asked questions
Who is the parent company of Humminbird?
The parent company of Humminbird is Johnson Outdoors, a publicly listed company headquartered in the United States.
Is Humminbird American?
Yes. Humminbird originated in the United States and its owner, Johnson Outdoors, is also headquartered in the United States.
Is Humminbird still owned by Johnson Outdoors?
Yes. As of 20 October 2026, Humminbird is still owned by Johnson Outdoors. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Johnson Outdoors Inc. Annual Report on Form 10-K filed 2025-12-12 — SEC EDGAR, SEC Form 10-K, published 12 December 2025; retrieved 20 October 2026.
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