Who owns Cannon?
Cannon is owned by Johnson Outdoors (the United States, NASDAQ: JOUT).[1]
Evidence: Johnson Outdoors Inc. Annual Report on Form 10-K filed 2025-12-12, SEC EDGAR, 12 December 2025. Verified from filings; last checked .
Key facts
- Current owner
- Johnson Outdoors Inc. verified
- Owner HQ
- 🇺🇸 United States, Racine, Wisconsin
- Origin
- 🇺🇸 United States
- Category
- Apparel, footwear & accessories › Sportswear & footwear › Outdoor & workwear
- Parent ticker
- NASDAQ: JOUT
- Last verified
- · 1 sources
About Cannon
Cannon is the downrigger brand of Johnson Outdoors' Fishing segment, making equipment for fishing at a controlled depth. The 10-K says Cannon downriggers are designed and made mainly at the Mankato, Minnesota plant that also builds Minn Kota motors, and that the company sells to consumers through the Minn Kota, Humminbird and Cannon websites.
Ownership timeline of Cannon
- Current owner Johnson Outdoors [1] verified
Where Cannon sits in Johnson Outdoors
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Johnson Outdoors ownership tree →
See the full Johnson Outdoors brand portfolio (5) →
Other brands owned by Johnson Outdoors
Johnson Outdoors controls 5 brands on Brandtree, 3 of them in apparel, footwear & accessories.
Also in apparel, footwear & accessories
Other brands in outdoor & workwear, and who owns them
The 52 brands in outdoor & workwear on Brandtree belong to 28 owners. The largest is Clarus, with 5; Johnson Outdoors has 3.
| Brand | Owner | Owner based in |
|---|---|---|
| PG Golf | Acushnet | 🇺🇸 United States |
| Black Diamond | Clarus | 🇺🇸 United States |
| Arc'teryx | Amer Sports | 🇫🇮 Finland |
| Kathmandu | KMD Brands | 🇳🇿 New Zealand |
| Dickies | VF Corporation | 🇺🇸 United States |
| Callaway Golf | Callaway Golf | 🇺🇸 United States |
| Columbia | Columbia Sportswear | 🇺🇸 United States |
| B'Twin | Decathlon | 🇫🇷 France |
About the owner: Johnson Outdoors
Johnson Outdoors is a publicly listed company headquartered in Racine, Wisconsin, United States. Brandtree records 5 brands under its control, and it is listed as NASDAQ: JOUT.
Johnson Outdoors makes branded seasonal recreation products used for fishing from a boat, diving, paddling, hiking and camping. Its 10-K for the year to 3 October 2025 says it was incorporated in Wisconsin in 1987 as successor to various businesses, and is controlled by its chairman and chief executive Helen P. Johnson-Leipold, members of her family and related entities. Fiscal 2025 net sales were $592.4 million, of which Fishing made $459.2 million.
Johnson Outdoors: full profile, brands and acquisition history →
🇺🇸 Cannon and other American brands
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Cannon is not one of them.
- 7 For All Mankind — Delta Galil 🇮🇱
- AKHG — Duluth Holdings 🇺🇸
- Adore Me — Victoria's Secret 🇺🇸
- Aerie — American Eagle Outfitters 🇺🇸
- All in Motion — Target 🇺🇸
- Allen Edmonds — Caleres 🇺🇸
Frequently asked questions
Who is the parent company of Cannon?
The parent company of Cannon is Johnson Outdoors, a publicly listed company headquartered in the United States.
Is Cannon American?
Yes. Cannon originated in the United States and its owner, Johnson Outdoors, is also headquartered in the United States.
Is Cannon still owned by Johnson Outdoors?
Yes. As of 20 October 2026, Cannon is still owned by Johnson Outdoors. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Johnson Outdoors Inc. Annual Report on Form 10-K filed 2025-12-12 — SEC EDGAR, SEC Form 10-K, published 12 December 2025; retrieved 20 October 2026.
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