VF Corporation: brands it owns and its ownership tree
VF Corporation (NYSE: VFC) is a publicly listed company headquartered in Denver, Colorado, United States that owns 7 consumer brands, and has 6 recorded transactions.[1]
VF Corporation began in 1899 as a Pennsylvania glove maker and became one of the largest apparel groups in the world by acquiring outdoor, workwear and denim brands. It spun off its jeans business as Kontoor Brands in 2019, taking Lee and Wrangler out of the portfolio.
VF Corporation acquired Williamson-Dickie for about $820 million, buying the workwear brand founded in Texas in 1922. Dickies had become streetwear well beyond the trades it was made for, a shift the company had not engineered.
VF Corporation acquired Timberland for about $2.3 billion, adding its yellow boot to an outdoor portfolio that already held The North Face and Vans. Timberland had published an environmental and labour footprint on its boxes since 2006, unusually for footwear at the time.
VF Corporation acquired Vans for about $396 million. Vans had been made in Anaheim since 1966 and adopted by skateboarders without any marketing from the company, whose waffle sole gripped a board better than anything else available.
VF Corporation acquired The North Face, which had been founded as a San Francisco climbing shop in 1966 and was in financial difficulty. It became one of the largest outdoor brands in the world under VF ownership.
VF Corporation spun off its jeanswear business as Kontoor Brands, distributing shares to VF shareholders. The separation let VF concentrate on outdoor and activewear brands growing faster than denim, and gave Wrangler and Lee a management team focused on that category alone.
Authentic Brands acquired Nautica from VF Corporation, which was shedding brands to concentrate on outdoor and workwear. Authentic bought the trademark and licenses it to operators who design and sell the clothing, so the company that owns the name does not make the products.
VF Corporation controlled these 2 brands in the past. Each row shows when the ownership ended and who holds the brand now, so a page that once said VF Corporation owned it still shows why it no longer does.