Wrangler is owned by Kontoor Brands (the United States, NYSE: KTB), which was separated from VF Corporation on 23 May 2019.[1][2] Before Kontoor Brands, Wrangler was owned by VF Corporation from 1986 to 2019.[2]
Evidence: Kontoor Brands, Inc. Annual Report on Form 10-K filed 2026-03-04, SEC EDGAR, 4 March 2026. Verified from filings; last checked .
Wrangler launched in 1947 with jeans designed with a rodeo rider for riding rather than for mining, with a flat rivet that would not scratch a saddle and a higher back rise. It has sponsored professional rodeo continuously since, and is one of the largest denim brands in the world.
Sentences about Wrangler from Kontoor Brands's latest annual filing[1], copied word for word.
Our Wrangler and Lee brands offer lifestyle denim, apparel, footwear and accessories in the U.S., Canada, Mexico, EMEA and APAC through our wholesale and direct-to-consumer businesses and through licensing arrangements.
For example, in 2025, our Wrangler brand, in support of its growing Western and female categories, launched global new collections with GRAMMY Award-winning country music superstar Lainey Wilson, and our Le e brand partnered with Crayola on a global apparel collection featuring retired crayon colors.
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named more often than it was three years earlier.
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Kontoor Brands ownership tree →
See the full Kontoor Brands brand portfolio (3) →
Kontoor Brands controls 3 brands on Brandtree, 3 of them in apparel, footwear & accessories.
The 133 brands in casual & denim on Brandtree belong to 59 owners. The largest is Azzas 2154, with 8; Kontoor Brands has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Fábula | Azzas 2154 | 🇧🇷 Brazil |
| Carter's | Carter's | 🇺🇸 United States |
| Duck Head | Oxford Industries | 🇺🇸 United States |
| Cortefiel | Tendam | 🇪🇸 Spain |
| & Other Stories | H&M Group | 🇸🇪 Sweden |
| Bershka | Inditex | 🇪🇸 Spain |
| GU | Fast Retailing | 🇯🇵 Japan |
| BSX | Giordano | 🇭🇰 Hong Kong |
Kontoor Brands is a publicly listed company headquartered in Greensboro, North Carolina, United States, founded in 2019. Brandtree records 3 brands under its control, and it is listed as NYSE: KTB.
Kontoor Brands is the denim business VF Corporation spun off in 2019, taking Wrangler and Lee out of a portfolio that had shifted towards outdoor and activewear. It is one of the largest jeanswear companies in the world by units sold.
Kontoor Brands: full profile, brands and acquisition history →
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Wrangler is not one of them.
VF Corporation spun off its jeanswear business as Kontoor Brands, distributing shares to VF shareholders. The separation let VF concentrate on outdoor and activewear brands growing faster than denim, and gave Wrangler and Lee a management team focused on that category alone.
The parent company of Wrangler is Kontoor Brands, a publicly listed company headquartered in the United States.
Yes. Wrangler originated in the United States in 1947 and its owner, Kontoor Brands, is also headquartered in the United States.
Kontoor Brands has owned Wrangler since 23 May 2019.
Before Kontoor Brands, Wrangler was owned by VF Corporation from 1986 until 2019.
Yes. As of 10 October 2026, Wrangler is still owned by Kontoor Brands. The ownership record was last checked against primary sources on that date.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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