Who owns Helly Hansen?
Helly Hansen is owned by Kontoor Brands (the United States, NYSE: KTB), which has owned the brand since 30 May 2025.[1]
Evidence: Kontoor Brands, Inc. Annual Report on Form 10-K filed 2026-03-04, SEC EDGAR, 4 March 2026. Verified from filings; last checked .
Key facts
- Current owner
- Kontoor Brands, Inc. verified
- Owned since
- Owner HQ
- 🇺🇸 United States, Greensboro, North Carolina
- Origin
- 🇳🇴 Norway
- Founded
- 1877
- Category
- Apparel, footwear & accessories › Sportswear & footwear › Outdoor & workwear
- Parent ticker
- NYSE: KTB
- Last verified
- · 1 sources
About Helly Hansen
Helly Hansen was founded in Norway in 1877 by a sea captain who made oilskins for crews working in the North Sea, and it developed the first fleece and one of the first technical base layers. Kontoor acquired the company in 2025.
What Kontoor Brands's annual report says about Helly Hansen
Sentences about Helly Hansen from Kontoor Brands's latest annual filing[1], copied word for word.
Acquisition of Helly Hansen On May 31, 2025, we completed the acquisition of a group of companies that own and operate the Helly Hansen and Musto brands, collectively referred to as "Helly Hansen," for initial cash consideration of $1.3 billion Canadian dollars, equivalent to $957.5 million U.S. dollars.
The results of operations of Helly Hansen have been included in the Company's consolidated financial statements since the completion of the acquisition.
How often Kontoor Brands names Helly Hansen in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named more often than it was three years earlier.
Ownership timeline of Helly Hansen
- 2025 – present Kontoor Brands [1] verified
Where Helly Hansen sits in Kontoor Brands
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Kontoor Brands ownership tree →
See the full Kontoor Brands brand portfolio (3) →
Other brands owned by Kontoor Brands
Kontoor Brands controls 3 brands on Brandtree, 3 of them in apparel, footwear & accessories.
Also in apparel, footwear & accessories
Other brands in outdoor & workwear, and who owns them
The 52 brands in outdoor & workwear on Brandtree belong to 28 owners. The largest is Clarus, with 5.
| Brand | Owner | Owner based in |
|---|---|---|
| PG Golf | Acushnet | 🇺🇸 United States |
| Black Diamond | Clarus | 🇺🇸 United States |
| Arc'teryx | Amer Sports | 🇫🇮 Finland |
| Cannon | Johnson Outdoors | 🇺🇸 United States |
| Kathmandu | KMD Brands | 🇳🇿 New Zealand |
| Dickies | VF Corporation | 🇺🇸 United States |
| Callaway Golf | Callaway Golf | 🇺🇸 United States |
| Columbia | Columbia Sportswear | 🇺🇸 United States |
About the owner: Kontoor Brands
Kontoor Brands is a publicly listed company headquartered in Greensboro, North Carolina, United States, founded in 2019. Brandtree records 3 brands under its control, and it is listed as NYSE: KTB.
Kontoor Brands is the denim business VF Corporation spun off in 2019, taking Wrangler and Lee out of a portfolio that had shifted towards outdoor and activewear. It is one of the largest jeanswear companies in the world by units sold.
Kontoor Brands: full profile, brands and acquisition history →
🇳🇴 Helly Hansen and other Norwegian brands
Brandtree records a controlling owner for 63 brands that began in Norway. 18 of them (29%) are now controlled by a company headquartered in another country, Helly Hansen among them.
- Aftenposten — Schibsted Media 🇳🇴
- Awilco LNG — Awilco LNG 🇳🇴
- Byggmakker — Kesko 🇫🇮
- Color Line — Color Line 🇳🇴
- Diplom-Is — TINE 🇳🇴
- Eidesvik Offshore — Eidesvik Offshore 🇳🇴
Frequently asked questions
Who is the parent company of Helly Hansen?
The parent company of Helly Hansen is Kontoor Brands, a publicly listed company headquartered in the United States.
Is Helly Hansen Norwegian or American?
Helly Hansen originated in Norway in 1877, but it is owned today by Kontoor Brands, which is headquartered in the United States. So Helly Hansen is a Norwegian-origin brand under American ownership.
Since when has Kontoor Brands owned Helly Hansen?
Kontoor Brands has owned Helly Hansen since 30 May 2025.
Is Helly Hansen still owned by Kontoor Brands?
Yes. As of 10 October 2026, Helly Hansen is still owned by Kontoor Brands. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Kontoor Brands, Inc. Annual Report on Form 10-K filed 2026-03-04 — SEC EDGAR, SEC Form 10-K, published 4 March 2026; retrieved 16 September 2026.
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