Who owns B'Twin?
B'Twin is owned by Decathlon (France).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Decathlon — our company, Decathlon S.A. Last checked .
Key facts
- Current owner
- Decathlon S.A. reported
- Owner HQ
- 🇫🇷 France, Villeneuve-d'Ascq
- Origin
- 🇫🇷 France
- Founded
- 2001
- Category
- Apparel, footwear & accessories › Sportswear & footwear › Outdoor & workwear
- Last verified
- · 1 sources
About B'Twin
B'Twin is Decathlon's cycling brand, covering everything from children's bikes to road and gravel frames. It is among the largest bicycle sellers in Europe by volume, and its Van Rysel line competes at the racing end, supplying a professional road team.
Ownership timeline of B'Twin
Where B'Twin sits in Decathlon
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Decathlon ownership tree →
See the full Decathlon brand portfolio (4) →
Other brands owned by Decathlon
Decathlon controls 4 brands on Brandtree, 4 of them in apparel, footwear & accessories.
Also in apparel, footwear & accessories
Other brands in outdoor & workwear, and who owns them
The 52 brands in outdoor & workwear on Brandtree belong to 28 owners. The largest is Clarus, with 5; Decathlon has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| PG Golf | Acushnet | 🇺🇸 United States |
| Black Diamond | Clarus | 🇺🇸 United States |
| Arc'teryx | Amer Sports | 🇫🇮 Finland |
| Cannon | Johnson Outdoors | 🇺🇸 United States |
| Kathmandu | KMD Brands | 🇳🇿 New Zealand |
| Dickies | VF Corporation | 🇺🇸 United States |
| Callaway Golf | Callaway Golf | 🇺🇸 United States |
| Columbia | Columbia Sportswear | 🇺🇸 United States |
About the owner: Decathlon
Decathlon is a family-owned company headquartered in Villeneuve-d'Ascq, France, founded in 1976. Brandtree records 4 brands under its control.
Decathlon opened its first shop near Lille in 1976 and is now the largest sporting goods retailer in the world. It is unusual in designing and manufacturing almost everything it sells under its own brands, which is why its prices sit so far below those of the companies it competes with.
🇫🇷 B'Twin and other French brands
Brandtree records a controlling owner for 322 brands that began in France. 100 of them (31%) are now controlled by a company headquartered in another country; B'Twin is not one of them.
Frequently asked questions
Who is the parent company of B'Twin?
The parent company of B'Twin is Decathlon, a family-owned company headquartered in France.
Is B'Twin French?
Yes. B'Twin originated in France in 2001 and its owner, Decathlon, is also headquartered in France.
Is B'Twin still owned by Decathlon?
Yes. As of 16 September 2026, B'Twin is still owned by Decathlon. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Decathlon — our company — Decathlon S.A., Official document; retrieved 16 September 2026.
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