Brandtree

Puma: brands it owns and its ownership tree

Puma (XETRA: PUM) is a publicly listed company headquartered in Herzogenaurach, Germany that owns 2 consumer brands, and has 1 recorded transaction.[1]

Puma was founded in 1948 by Rudolf Dassler after he split from his brother Adolf, who founded Adidas in the same small Bavarian town a year later. The rivalry divided Herzogenaurach for decades. Artémis, the Pinault family holding company that also controls Kering, is Puma's largest shareholder.

Company facts

Legal name
PUMA SE
Type
publicly listed company · see all publicly listed company owners
Headquarters
🇩🇪 Herzogenaurach, Germany
Founded
1948
Tickers
XETRA: PUM
Wikidata
Q157064
Website
about.puma.com
Last verified
· 2 sources

Puma in numbers

Everything Puma owns

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Everything Puma owns Tree of 2 brands under Puma. Puma Cobra Golf Puma

Full-screen interactive tree →

Brand portfolio by category

Full portfolio, 2 brands, with sources →

Acquisitions by Puma

Acquisition announced

Anta Sports acquires Puma

ANTA Sports agreed to buy 29.06 per cent of Puma from Artémis, the Pinault family holding company, for €35 a share, €1,505,516,600 in total. The stake would make the Chinese group Puma's largest shareholder without a full takeover, adding it to a portfolio that already includes control of Amer Sports and the Chinese rights to Fila.

Value
€1.51bn
Seller
Artémis
Regulatory
None recorded

Puma in the global legal-entity registry

The Global Legal Entity Identifier Foundation (GLEIF) keeps an open register of legal entities. Each entity reports its own parents. We show it as a cross-check on the ownership recorded on this page, which is built from filings.

Legal entity identifier (LEI)
529900GRZ2BQY5ZM9N49
Registered name
PUMA SE (DE)
Registration status
Issued · record updated 10 September 2026
Parent
None named: it reports that no person or entity controls it.
Retrieved
· GLEIF record (JSON)

Frequently asked questions

What brands does Puma own?

Puma owns 2 consumer brands tracked here, including Puma and Cobra Golf.

Is Puma a German company?

Yes. Puma is headquartered in Herzogenaurach, Germany and was founded in 1948.

Who owns Puma?

Puma is a publicly listed company owned by its shareholders; it trades as PUM on the XETRA.

Sources (2) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] PUMA SE Annual Report 2025 — PUMA SE, Annual report, published 26 February 2026; retrieved 16 September 2026.
  2. [2] ANTA Sports Products Limited - HKEX announcement on the acquisition of shares in PUMA SE — Hong Kong Exchanges and Clearing Limited, Official document, published 27 January 2026; retrieved 16 September 2026.

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