Who owns Puma?
Puma, an apparel brand, is owned by PUMA SE (Germany, XETRA: PUM).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: PUMA SE Annual Report 2025, 26 February 2026. Last checked .
Key facts
- Current owner
- PUMA SE reported
- Owner HQ
- 🇩🇪 Germany, Herzogenaurach
- Origin
- 🇩🇪 Germany
- Founded
- 1948
- Category
- Apparel, footwear & accessories › Sportswear & footwear › Athletic footwear
- Parent ticker
- XETRA: PUM
- Last verified
- · 1 sources
About Puma
Puma's formstrip has marked its shoes since 1958. The brand made the boots Pelé wore, the Suede that became a fixture of hip-hop and basketball culture from the 1970s, and it has repeatedly used fashion collaborations to reach audiences outside sport.
Ownership timeline of Puma
Where Puma sits in Puma
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Puma ownership tree →
See the full Puma brand portfolio (2) →
Other brands owned by Puma
Puma controls 2 brands on Brandtree, 2 of them in apparel, footwear & accessories.
Also in apparel, footwear & accessories
- Cobra Golf (1973)
Other brands in athletic footwear, and who owns them
The 22 brands in athletic footwear on Brandtree belong to 18 owners. The largest is Servis, with 2.
| Brand | Owner | Owner based in |
|---|---|---|
| ASICS | ASICS | 🇯🇵 Japan |
| New Balance | New Balance | 🇺🇸 United States |
| Jordan Brand | Nike | 🇺🇸 United States |
| ACE | Servis | 🇵🇰 Pakistan |
| FootJoy | Acushnet | 🇺🇸 United States |
| Adidas | Adidas | 🇩🇪 Germany |
| ANTA | Anta Sports | 🇨🇳 China |
| Reebok | Authentic Brands | 🇺🇸 United States |
About the owner: Puma
Puma is a publicly listed company headquartered in Herzogenaurach, Germany, founded in 1948. Brandtree records 2 brands under its control, and it is listed as XETRA: PUM.
Puma was founded in 1948 by Rudolf Dassler after he split from his brother Adolf, who founded Adidas in the same small Bavarian town a year later. The rivalry divided Herzogenaurach for decades. Artémis, the Pinault family holding company that also controls Kering, is Puma's largest shareholder.
🇩🇪 Puma and other German brands
Brandtree records a controlling owner for 252 brands that began in Germany. 93 of them (37%) are now controlled by a company headquartered in another country; Puma is not one of them.
- A. Lange & Söhne — Richemont 🇨🇭
- Adidas — Adidas 🇩🇪
- BOSS — Hugo Boss 🇩🇪
- Birkenstock — Birkenstock 🇩🇪
- Braun Büffel — Bonia Corporation 🇲🇾
- Fielmann — Fielmann Group 🇩🇪
Frequently asked questions
Who is the parent company of Puma?
The parent company of Puma is PUMA SE, a publicly listed company headquartered in Germany.
Is Puma German?
Yes. Puma originated in Germany in 1948 and its owner, PUMA SE, is also headquartered in Germany.
Is Puma still owned by PUMA SE?
Yes. As of 16 September 2026, Puma is still owned by PUMA SE. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] PUMA SE Annual Report 2025 — PUMA SE, Annual report, published 26 February 2026; retrieved 16 September 2026.
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