SAP: brands it owns and its ownership tree
SAP (NYSE: SAP) is a publicly listed company headquartered in Walldorf, Germany that owns 7 consumer brands.[1]
SAP SE is a German enterprise software company with its registered office in Walldorf. Its 2025 annual report on Form 20-F describes a Cloud ERP Suite built around SAP S/4HANA Cloud and SAP Business Technology Platform, plus acquired products such as SAP SuccessFactors, SAP Concur, SAP Ariba, SAP Emarsys, WalkMe and SmartRecruiters.
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Company facts
- Legal name
- SAP SE
- Type
- publicly listed company · see all publicly listed company owners
- Headquarters
- 🇩🇪 Walldorf, Germany
- Tickers
- NYSE: SAP
- SEC CIK
- 0001000184
- Last verified
- · 1 sources
SAP in numbers
- SAP owns 7 consumer brands tracked here across 1 top-level categories; the largest is technology with 7 brands.[1]
- 6 of its brands originated outside Germany.
SAP financial history
Headline figures from SAP's annual reports filed with the US Securities and Exchange Commission, in EUR as reported, fiscal years ending 2020–2025. Revenue moved from €27.3bn to €36.8bn, an average of 6.1% a year (calculated).
| Fiscal year ended | Revenue | Operating income | Operating margin | Net income | Total assets | Long-term debt | Filing |
|---|---|---|---|---|---|---|---|
| €36.8bn | €9.62bn | 26.1% | €7.33bn | €70.4bn | €4.55bn | 20-F | |
| €34.2bn | €4.67bn | 13.6% | €3.15bn | €74.2bn | €5.75bn | 20-F | |
| €31.2bn | €5.8bn | 18.6% | €5.96bn | €68.3bn | €6.61bn | 20-F | |
| €29.5bn | €5.91bn | 20.0% | €1.71bn | €72.2bn | €7.78bn | 20-F | |
| €27bn | €6.31bn | 23.4% | €5.38bn | €71.2bn | €9.34bn | 20-F | |
| €27.3bn | €6.62bn | 24.2% | €5.28bn | €58.5bn | €11.8bn | 20-F |
Source: SEC XBRL company facts. A dash means the company did not report that line in a form we could read. Figures for a year can be restated in a later filing; the latest filing's number is shown.
Everything SAP owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Full-screen interactive tree → · Download as infographic
Brand portfolio by category
Recent changes to this record
SAP in the global legal-entity registry
The Global Legal Entity Identifier Foundation (GLEIF) keeps an open register of legal entities. Each entity reports its own parents. We show it as a cross-check on the ownership recorded on this page, which is built from filings.
- Legal entity identifier (LEI)
- 529900D6BF99LW9R2E68
- Registered name
- SAP SE (DE)
- Registration status
- Issued · record updated 5 December 2025
- Parent
- None named: it reports that no person or entity controls it.
- Retrieved
- · GLEIF record (JSON)
SAP SEC filings
The documents behind the figures on this page, as listed in the SEC's EDGAR index. Each links to the filing itself.
Annual reports
- Annual report (foreign issuer), filed (20-F)
- Annual report (foreign issuer), filed (20-F)
- Annual report (foreign issuer), filed (20-F)
- Annual report (foreign issuer), filed (20-F)
- Annual report (foreign issuer), filed (20-F)
- Annual report (foreign issuer), filed (20-F)
Recent current and quarterly reports
Frequently asked questions
What brands does SAP own?
SAP owns 7 consumer brands tracked here, including WalkMe, SuccessFactors, Emarsys, Concur, Ariba and SmartRecruiters.
Is SAP a German company?
Yes. SAP is headquartered in Walldorf, Germany.
Who owns SAP?
SAP is a publicly listed company owned by its shareholders; it trades as SAP on the NYSE.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] SAP SE Annual Report on Form 20-F filed 2026-02-26 — SEC EDGAR, SEC Form 20-F, published 26 February 2026; retrieved 17 October 2026.
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