Who owns the software brands?
28 software brands tracked here are owned by 13 companies; the three largest owners, Microsoft, Nasdaq and Duolingo, control 14 of them (50%) as of Oct 2026.
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28
brands
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13
owning companies
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50%
held by top 3 owners
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2
foreign-owned brands · origin ≠ owner HQ
Biggest owners of software brands
| # | Owner | HQ | Brands in this category | Examples |
|---|---|---|---|---|
| 1 | Microsoft | 🇺🇸 United States | 8 | Azure, Copilot, Dynamics 365, Microsoft 365, Microsoft Edge and 3 more |
| 2 | Nasdaq | 🇺🇸 United States | 3 | AxiomSL, Calypso, Verafin |
| 3 | Duolingo | 🇺🇸 United States | 3 | Duolingo, Duolingo English Test, Duolingo Max |
| 4 | ICE | 🇺🇸 United States | 3 | Encompass, ICE Mortgage Technology, MERS |
| 5 | Gen Digital | 🇺🇸 United States | 3 | Engine by Gen, LifeLock, Norton |
| 6 | Beazley | 🇬🇧 United Kingdom | 1 | Beazley Security |
| 7 | IDEXX | 🇺🇸 United States | 1 | Cornerstone |
| 8 | Visa | 🇺🇸 United States | 1 | Featurespace |
| 9 | DICK'S Sporting Goods | 🇺🇸 United States | 1 | GameChanger |
| 10 | HPE | 🇺🇸 United States | 1 | OpsRamp |
| 11 | Quest Diagnostics | 🇺🇸 United States | 1 | Quanum |
| 12 | Mastercard | 🇺🇸 United States | 1 | Recorded Future |
| 13 | Royal London | 🇬🇧 United Kingdom | 1 | Wealth Wizards |