Who owns D2C Media?
D2C Media is owned by Cars.com (the United States, NYSE: CARS), which has owned the brand since 1 November 2023.[1]
Evidence: Cars.com Inc. Annual Report on Form 10-K filed 2026-02-26, SEC EDGAR, 26 February 2026. Verified from filings; last checked .
Key facts
- Current owner
- Cars.com Inc. verified
- Owned since
- Owner HQ
- 🇺🇸 United States, Chicago
- Origin
- 🇨🇦 Canada
- Category
- Technology › Software › Enterprise software
- Parent ticker
- NYSE: CARS
- Last verified
- · 1 sources
About D2C Media
D2C Media is a Canadian automotive technology and digital solutions provider. Cars.com Inc. says in its 10-K that it acquired D2C Media on 1 November 2023, and the filing counts it among the solutions and brands covered by the company's cybersecurity programme. Its website traffic is excluded from the Cars.com marketplace metrics.
How often Cars.com names D2C Media in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
Ownership timeline of D2C Media
Where D2C Media sits in Cars.com
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Cars.com ownership tree →
See the full Cars.com brand portfolio (6) →
Other brands owned by Cars.com
Cars.com controls 6 brands on Brandtree, 4 of them in technology.
Also in technology
Other brands in enterprise software, and who owns them
The 30 brands in enterprise software on Brandtree belong to 17 owners. The largest is Globant, with 6; Cars.com has 4.
| Brand | Owner | Owner based in |
|---|---|---|
| Blankfactor | Globant | 🇱🇺 Luxembourg |
| Encompass | ICE | 🇺🇸 United States |
| AxiomSL | Nasdaq | 🇺🇸 United States |
| AutoDS | Fiverr | 🇮🇱 Israel |
| CoreCard | Euronet | 🇺🇸 United States |
| Red Hat | IBM | 🇺🇸 United States |
| Cornerstone | IDEXX | 🇺🇸 United States |
| Recorded Future | Mastercard | 🇺🇸 United States |
About the owner: Cars.com
Cars.com is a publicly listed company headquartered in Chicago, United States. Brandtree records 6 brands under its control, and it is listed as NYSE: CARS.
Cars.com Inc. is a Delaware company based in Chicago that runs an automotive marketplace and a set of tools for car dealerships. Its 10-K for the year to 31 December 2025 describes about 19,500 franchise and independent dealer customers in the United States and Canada, 26 million average monthly shoppers, and four product groups: marketplace, digital experience, media solutions, and trade and appraisal.
🇨🇦 D2C Media and other Canadian brands
Brandtree records a controlling owner for 178 brands that began in Canada. 45 of them (25%) are now controlled by a company headquartered in another country, D2C Media among them.
- Verafin — Nasdaq 🇺🇸
- Air Canada — Air Canada 🇨🇦
- Air Transat — Transat 🇨🇦
- Alexis de Portneuf — Saputo 🇨🇦
- Algoma Central — Algoma Central 🇨🇦
- Algoma Tubes — Tenaris 🇱🇺
Frequently asked questions
Who is the parent company of D2C Media?
The parent company of D2C Media is Cars.com, a publicly listed company headquartered in the United States.
Is D2C Media Canadian or American?
D2C Media originated in Canada, but it is owned today by Cars.com, which is headquartered in the United States. So D2C Media is a Canadian-origin brand under American ownership.
Since when has Cars.com owned D2C Media?
Cars.com has owned D2C Media since 1 November 2023.
Is D2C Media still owned by Cars.com?
Yes. As of 18 October 2026, D2C Media is still owned by Cars.com. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Cars.com Inc. Annual Report on Form 10-K filed 2026-02-26 — SEC EDGAR, SEC Form 10-K, published 26 February 2026; retrieved 18 October 2026.
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