Every brand SAP owns
7 brands, sorted alphabetically. Brands with their own page link through; others are listed here with their source. See the company profile and ownership tree.
| Brand | Category | Origin | Held via | Stake | Since | Confidence | Source |
|---|---|---|---|---|---|---|---|
| Ariba | Enterprise software | 🇺🇸 United States | Direct | 100% | — | verified | SEC EDGAR, Feb 2026 |
| Concur | Enterprise software | 🇺🇸 United States | Direct | 100% | — | verified | SEC EDGAR, Feb 2026 |
| Emarsys | Enterprise software | 🇦🇹 Austria | Direct | 100% | — | verified | SEC EDGAR, Feb 2026 |
| SAP S/4HANA | Enterprise software | 🇩🇪 Germany | Direct | 100% | — | verified | SEC EDGAR, Feb 2026 |
| SmartRecruiters | Enterprise software | 🇺🇸 United States | Direct | 100% | 2025 | verified | SEC EDGAR, Feb 2026 |
| SuccessFactors | Enterprise software | 🇺🇸 United States | Direct | 100% | — | verified | SEC EDGAR, Feb 2026 |
| WalkMe | Enterprise software | 🇮🇱 Israel | Direct | 100% | — | verified | SEC EDGAR, Feb 2026 |