Nu Holdings: brands it owns and its ownership tree
Nu Holdings (NYSE: NU) is a publicly listed company headquartered in São Paulo, Brazil that owns 5 consumer brands across 3 categories.[1]
Nu Holdings is a Cayman Islands company, incorporated on 26 February 2016, whose main operating headquarters is in São Paulo. Its 20-F for the year to 31 December 2025 describes the Nubank digital financial services group, which began in 2013 and operates in Brazil, Mexico and Colombia. It lists the Nu Credit Card, launched in 2014, as its first product.
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brands owned
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3
categories
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0
acquisitions recorded
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0
divestitures recorded
Company facts
- Legal name
- Nu Holdings Ltd.
- Type
- publicly listed company · see all publicly listed company owners
- Headquarters
- 🇧🇷 São Paulo, Brazil
- Founded
- 2013
- Tickers
- NYSE: NU
- SEC CIK
- 0001691493
- Website
- international.nubank.com.br
- Last verified
- · 1 sources
Nu Holdings in numbers
- Nu Holdings owns 5 consumer brands tracked here across 3 top-level categories; the largest is finance & insurance with 3 brands.[1]
- 1 of its brands originated outside Brazil.
Nu Holdings financial history
Headline figures from Nu Holdings's annual reports filed with the US Securities and Exchange Commission, in USD as reported, fiscal years ending 2019–2024. Revenue moved from $612.1m to $11.5bn, an average of 79.8% a year (calculated).
| Fiscal year ended | Revenue | Operating income | Operating margin | Net income | Total assets | Long-term debt | Filing |
|---|---|---|---|---|---|---|---|
| $11.5bn | — | — | $1.97bn | $49.9bn | — | 20-F | |
| $8.03bn | — | — | $1.03bn | $43.3bn | — | 20-F | |
| $4.79bn | — | — | $-364,634,000 | $29.9bn | — | 20-F | |
| $1.7bn | — | — | $-165,334,000 | $19.9bn | — | 20-F | |
| $737.1m | — | — | $-171,491,000 | $10.2bn | — | 20-F | |
| $612.1m | — | — | $-92,531,000 | — | — | 20-F |
Source: SEC XBRL company facts. A dash means the company did not report that line in a form we could read. Figures for a year can be restated in a later filing; the latest filing's number is shown.
Everything Nu Holdings owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Full-screen interactive tree →
Brand portfolio by category
Full portfolio, 5 brands, with sources → · Competitors by shared categories →
Recent changes to this record
Nu Holdings SEC filings
The documents behind the figures on this page, as listed in the SEC's EDGAR index. Each links to the filing itself.
Annual reports
- Annual report (foreign issuer), filed (20-F)
- Annual report (foreign issuer), filed (20-F)
- Annual report (foreign issuer), filed (20-F)
- Annual report (foreign issuer), filed (20-F)
- Annual report (foreign issuer), filed (20-F)
Recent current and quarterly reports
| Filed | Form | What it declares |
|---|---|---|
| 6-K | Report of a foreign private issuer | |
| 6-K | Report of a foreign private issuer | |
| 6-K | Report of a foreign private issuer | |
| 6-K | Report of a foreign private issuer | |
| 6-K | Report of a foreign private issuer | |
| 6-K | Report of a foreign private issuer | |
| 6-K | Report of a foreign private issuer | |
| 6-K | Report of a foreign private issuer |
Frequently asked questions
What brands does Nu Holdings own?
Nu Holdings owns 5 consumer brands tracked here, including Nubank, Nu Investimentos, NuCel, NuPay and Hyperplane.
Is Nu Holdings a Brazilian company?
Yes. Nu Holdings is headquartered in São Paulo, Brazil and was founded in 2013.
Who owns Nu Holdings?
Nu Holdings is a publicly listed company owned by its shareholders; it trades as NU on the NYSE.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Nu Holdings Ltd. Annual Report on Form 20-F filed 2026-04-08 — SEC EDGAR, SEC Form 20-F, published 8 April 2026; retrieved 17 October 2026.
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