Who owns NuPay?
NuPay is owned by Nu Holdings (Brazil, NYSE: NU).[1]
Evidence: Nu Holdings Ltd. Annual Report on Form 20-F filed 2026-04-08, SEC EDGAR, 8 April 2026. Verified from filings; last checked .
Key facts
- Current owner
- Nu Holdings Ltd. verified
- Owner HQ
- 🇧🇷 Brazil, São Paulo
- Origin
- 🇧🇷 Brazil
- Category
- Finance & insurance › Payments & lending › Processors & digital wallets
- Parent ticker
- NYSE: NU
- Last verified
- · 1 sources
About NuPay
NuPay is Nu's online payment solution, launched in 2022, which lets customers complete purchases at partner merchants inside the Nu app. The 20-F says they can pay from their account balance or in interest-free instalments offered by merchants, and the same system powers the NuTravel booking portal.
Ownership timeline of NuPay
- Current owner Nu Holdings [1] verified
Where NuPay sits in Nu Holdings
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Nu Holdings ownership tree →
See the full Nu Holdings brand portfolio (5) →
Other brands owned by Nu Holdings
Nu Holdings controls 5 brands on Brandtree, 3 of them in finance & insurance.
Also in finance & insurance
- Nu Investimentos
- Nubank (2013)
Other brands in processors & digital wallets, and who owns them
The 27 brands in processors & digital wallets on Brandtree belong to 16 owners. The largest is Euronet, with 4.
| Brand | Owner | Owner based in |
|---|---|---|
| Dandelion | Euronet | 🇺🇸 United States |
| Pagar.me | StoneCo | 🇧🇷 Brazil |
| Eurochange | Western Union | 🇺🇸 United States |
| Culqi | Credicorp | 🇵🇪 Peru |
| Cybersource | Visa | 🇺🇸 United States |
| Argenpay | Banco Macro | 🇦🇷 Argentina |
| dLocal | dLocal | 🇺🇾 Uruguay |
| Wompi | Grupo Cibest | 🇨🇴 Colombia |
About the owner: Nu Holdings
Nu Holdings is a publicly listed company headquartered in São Paulo, Brazil, founded in 2013. Brandtree records 5 brands under its control, and it is listed as NYSE: NU.
Nu Holdings is a Cayman Islands company, incorporated on 26 February 2016, whose main operating headquarters is in São Paulo. Its 20-F for the year to 31 December 2025 describes the Nubank digital financial services group, which began in 2013 and operates in Brazil, Mexico and Colombia. It lists the Nu Credit Card, launched in 2014, as its first product.
🇧🇷 NuPay and other Brazilian brands
Brandtree records a controlling owner for 177 brands that began in Brazil. 32 of them (18%) are now controlled by a company headquartered in another country; NuPay is not one of them.
- BancoSeguro — PagBank 🇧🇷
- Pagar.me — StoneCo 🇧🇷
- Vivo Pay — Telefônica Brasil 🇧🇷
- Adria — M. Dias Branco 🇧🇷
- Aena Brasil — Aena 🇪🇸
- Alexandre Birman — Azzas 2154 🇧🇷
Frequently asked questions
Who is the parent company of NuPay?
The parent company of NuPay is Nu Holdings, a publicly listed company headquartered in Brazil.
Is NuPay Brazilian?
Yes. NuPay originated in Brazil and its owner, Nu Holdings, is also headquartered in Brazil.
Is NuPay still owned by Nu Holdings?
Yes. As of 17 October 2026, NuPay is still owned by Nu Holdings. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Nu Holdings Ltd. Annual Report on Form 20-F filed 2026-04-08 — SEC EDGAR, SEC Form 20-F, published 8 April 2026; retrieved 17 October 2026.
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