Who owns NuCel?
NuCel is owned by Nu Holdings (Brazil, NYSE: NU).[1]
Evidence: Nu Holdings Ltd. Annual Report on Form 20-F filed 2026-04-08, SEC EDGAR, 8 April 2026. Verified from filings; last checked .
Key facts
- Current owner
- Nu Holdings Ltd. verified
- Owner HQ
- 🇧🇷 Brazil, São Paulo
- Origin
- 🇧🇷 Brazil
- Category
- Telecom › Mobile › Virtual operators & prepaid
- Parent ticker
- NYSE: NU
- Last verified
- · 1 sources
About NuCel
NuCel is Nubank's mobile phone service, a mobile virtual network operator that the group introduced in 2024 in partnership with Claro. The 20-F describes it as a fully digital and transparent plan with a voice package and unlimited data for WhatsApp and the Nubank app, sold to widen the Nu ecosystem.
Ownership timeline of NuCel
- Current owner Nu Holdings [1] verified
Where NuCel sits in Nu Holdings
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Nu Holdings ownership tree →
See the full Nu Holdings brand portfolio (5) →
Other brands owned by Nu Holdings
Nu Holdings controls 5 brands on Brandtree.
Other brands in virtual operators & prepaid, and who owns them
The 5 brands in virtual operators & prepaid on Brandtree belong to 5 owners. The largest is BİM, with 1.
About the owner: Nu Holdings
Nu Holdings is a publicly listed company headquartered in São Paulo, Brazil, founded in 2013. Brandtree records 5 brands under its control, and it is listed as NYSE: NU.
Nu Holdings is a Cayman Islands company, incorporated on 26 February 2016, whose main operating headquarters is in São Paulo. Its 20-F for the year to 31 December 2025 describes the Nubank digital financial services group, which began in 2013 and operates in Brazil, Mexico and Colombia. It lists the Nu Credit Card, launched in 2014, as its first product.
🇧🇷 NuCel and other Brazilian brands
Brandtree records a controlling owner for 177 brands that began in Brazil. 32 of them (18%) are now controlled by a company headquartered in another country; NuCel is not one of them.
- Vivo — Telefônica Brasil 🇧🇷
- Adria — M. Dias Branco 🇧🇷
- Aena Brasil — Aena 🇪🇸
- Alexandre Birman — Azzas 2154 🇧🇷
- Arteris — Abertis 🇪🇸
- Ashua Curve & Plus Size — Lojas Renner 🇧🇷
Frequently asked questions
Who is the parent company of NuCel?
The parent company of NuCel is Nu Holdings, a publicly listed company headquartered in Brazil.
Is NuCel Brazilian?
Yes. NuCel originated in Brazil and its owner, Nu Holdings, is also headquartered in Brazil.
Is NuCel still owned by Nu Holdings?
Yes. As of 17 October 2026, NuCel is still owned by Nu Holdings. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Nu Holdings Ltd. Annual Report on Form 20-F filed 2026-04-08 — SEC EDGAR, SEC Form 20-F, published 8 April 2026; retrieved 17 October 2026.
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