Who owns Vivo Pay?
Vivo Pay is owned by Telefônica Brasil (Brazil, NYSE: VIV).[1]
Evidence: Telefônica Brasil S.A. Annual Report on Form 20-F filed 2026-02-24, SEC EDGAR, 24 February 2026. Verified from filings; last checked .
Key facts
- Current owner
- Telefônica Brasil S.A. verified
- Owner HQ
- 🇧🇷 Brazil, São Paulo
- Origin
- 🇧🇷 Brazil
- Category
- Finance & insurance › Payments & lending › Consumer & business lending
- Parent ticker
- NYSE: VIV B3: VIVT3
- Last verified
- · 1 sources
About Vivo Pay
Vivo Pay is Vivo's financial services brand, built around a digital banking account. The 20-F says Brazil's central bank authorised Vivo Pay Sociedade de Crédito Direto S.A., an entity indirectly controlled by Telefônica Brasil, as a direct credit company on 2 September 2024, which lets the group run its credit operations end to end.
Ownership timeline of Vivo Pay
- Current owner Telefônica Brasil [1] verified
Where Vivo Pay sits in Telefônica Brasil
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Telefônica Brasil ownership tree →
See the full Telefônica Brasil brand portfolio (5) →
Other brands owned by Telefônica Brasil
Telefônica Brasil controls 5 brands on Brandtree.
Other brands in consumer & business lending, and who owns them
The 12 brands in consumer & business lending on Brandtree belong to 8 owners. The largest is Bajaj Finserv, with 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Bajaj Finance | Bajaj Finserv | 🇮🇳 India |
| Mr. Cooper | Rocket Companies | 🇺🇸 United States |
| Allegro Pay | Allegro | 🇵🇱 Poland |
| Barclays US Consumer Bank | Barclays | 🇬🇧 United Kingdom |
| Renting Colombia | Grupo Cibest | 🇨🇴 Colombia |
| Naranja X | Grupo Galicia | 🇦🇷 Argentina |
| MILA | Grupo Supervielle | 🇦🇷 Argentina |
| Bajaj Finserv | Bajaj Finserv | 🇮🇳 India |
About the owner: Telefônica Brasil
Telefônica Brasil is a publicly listed company headquartered in São Paulo, Brazil, founded in 1998. Brandtree records 5 brands under its control, and it is listed as NYSE: VIV and B3: VIVT3.
Telefônica Brasil is a São Paulo telecommunications company incorporated on 22 May 1998 from the privatisation of Telebrás, and it sells under the Vivo brand. Its 20-F for 2025 reports a 40.3% share of Brazilian mobile accesses and 18.5% of fibre-to-the-home accesses, and says Telefónica S.A. and its affiliates own about 77.1% of its capital.
Telefônica Brasil: full profile, brands and acquisition history →
🇧🇷 Vivo Pay and other Brazilian brands
Brandtree records a controlling owner for 177 brands that began in Brazil. 32 of them (18%) are now controlled by a company headquartered in another country; Vivo Pay is not one of them.
- BancoSeguro — PagBank 🇧🇷
- Nu Investimentos — Nu Holdings 🇧🇷
- Pagar.me — StoneCo 🇧🇷
- Adria — M. Dias Branco 🇧🇷
- Aena Brasil — Aena 🇪🇸
- Alexandre Birman — Azzas 2154 🇧🇷
Frequently asked questions
Who is the parent company of Vivo Pay?
The parent company of Vivo Pay is Telefônica Brasil, a publicly listed company headquartered in Brazil.
Is Vivo Pay Brazilian?
Yes. Vivo Pay originated in Brazil and its owner, Telefônica Brasil, is also headquartered in Brazil.
Is Vivo Pay still owned by Telefônica Brasil?
Yes. As of 19 October 2026, Vivo Pay is still owned by Telefônica Brasil. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Telefônica Brasil S.A. Annual Report on Form 20-F filed 2026-02-24 — SEC EDGAR, SEC Form 20-F, published 24 February 2026; retrieved 19 October 2026.
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