Who owns Allegro Pay?
Allegro Pay is owned by Allegro (Poland).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Annual Report of Allegro.eu S.A. Group for the year ended 31 December 2025, 12 March 2026. Last checked .
Key facts
- Current owner
- Allegro.eu S.A. reported
- Owner HQ
- 🇵🇱 Poland, Poznań
- Origin
- 🇵🇱 Poland
- Category
- Finance & insurance › Payments & lending › Consumer & business lending
- Last verified
- · 1 sources
About Allegro Pay
Allegro Pay is the consumer-finance subsidiary of Allegro, offering buy-now-pay-later and instalment loans of 2 to 30 months to buyers on the marketplace. Allegro sells many of the loans on to banks such as Santander, which keeps them off its own balance sheet. In 2024 it piloted an Allegro-branded credit card, widely available during 2025.
Ownership timeline of Allegro Pay
Where Allegro Pay sits in Allegro
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Allegro ownership tree →
See the full Allegro brand portfolio (8) →
Other brands owned by Allegro
Allegro controls 8 brands on Brandtree.
- Allegro
- Allegro.cz (2023)
- Allegro.hu (2024)
- Allegro.sk (2024)
- Ceneo.pl
- eBilet
- One by Allegro
Other brands in consumer & business lending, and who owns them
The 9 brands in consumer & business lending on Brandtree belong to 5 owners. The largest is Bajaj Finserv, with 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Bajaj Finance | Bajaj Finserv | 🇮🇳 India |
| Mr. Cooper | Rocket Companies | 🇺🇸 United States |
| Barclays US Consumer Bank | Barclays | 🇬🇧 United Kingdom |
| Naranja X | Grupo Galicia | 🇦🇷 Argentina |
| Bajaj Finserv | Bajaj Finserv | 🇮🇳 India |
| Bajaj Housing Finance | Bajaj Finserv | 🇮🇳 India |
| Rocket Loans | Rocket Companies | 🇺🇸 United States |
| Rocket Mortgage | Rocket Companies | 🇺🇸 United States |
About the owner: Allegro
Allegro is a publicly listed company headquartered in Poznań, Poland. Brandtree records 8 brands under its control.
Allegro.eu is a Luxembourg-incorporated holding company whose core business is Allegro.pl, the leading online marketplace in Poland. Listed on the Warsaw Stock Exchange since 12 October 2020, it also runs marketplaces in the Czech Republic, Slovakia and Hungary, a consumer-finance arm, a parcel-delivery network, the ticketing site eBilet and the price-comparison site Ceneo.pl. Its 2025 gross merchandise value came to about PLN 70 billion.
🇵🇱 Allegro Pay and other Polish brands
Brandtree records a controlling owner for 91 brands that began in Poland. 18 of them (20%) are now controlled by a company headquartered in another country; Allegro Pay is not one of them.
Frequently asked questions
Who is the parent company of Allegro Pay?
The parent company of Allegro Pay is Allegro, a publicly listed company headquartered in Poland.
Is Allegro Pay Polish?
Yes. Allegro Pay originated in Poland and its owner, Allegro, is also headquartered in Poland.
Is Allegro Pay still owned by Allegro?
Yes. As of 10 October 2026, Allegro Pay is still owned by Allegro. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Annual Report of Allegro.eu S.A. Group for the year ended 31 December 2025 — Allegro.eu S.A., Annual report, published 12 March 2026; retrieved 10 October 2026.
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