Who owns Allegro.hu?
Allegro.hu is owned by Allegro (Poland).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Annual Report of Allegro.eu S.A. Group for the year ended 31 December 2025, 12 March 2026. Last checked .
Key facts
- Current owner
- Allegro.eu S.A. reported
- Owner HQ
- 🇵🇱 Poland, Poznań
- Origin
- 🇭🇺 Hungary
- Founded
- 2024
- Category
- Internet & digital › Online commerce › Marketplaces
- Last verified
- · 1 sources
About Allegro.hu
Allegro.hu is the Hungarian Allegro marketplace, launched in October 2024 and the youngest of the three international sites. Its results are reported in the Allegro International segment. The 2025 report discloses that Hungarian consumer-protection proceedings opened over the site's Best Price Guarantee programme, which Allegro stopped promoting there from March 2025.
Ownership timeline of Allegro.hu
Where Allegro.hu sits in Allegro
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Allegro ownership tree →
See the full Allegro brand portfolio (8) →
Other brands owned by Allegro
Allegro controls 8 brands on Brandtree, 6 of them in internet & digital.
Also in internet & digital
- Allegro
- Allegro.cz (2023)
- Allegro.sk (2024)
- Ceneo.pl
- eBilet
Other brands in marketplaces, and who owns them
The 50 brands in marketplaces on Brandtree belong to 21 owners. The largest is Alibaba, with 7; Allegro has 6.
| Brand | Owner | Owner based in |
|---|---|---|
| 1688.com | Alibaba | 🇭🇰 Hong Kong |
| anibis.ch | SMG Swiss Marketplace Group | 🇨🇭 Switzerland |
| carsales | CAR Group | 🇦🇺 Australia |
| Kaspi.kz | Kaspi.kz | 🇰🇿 Kazakhstan |
| Duo Duo Grocery | PDD Holdings | 🇮🇪 Ireland |
| Depop | eBay | 🇺🇸 United States |
| Estante Virtual | Magalu | 🇧🇷 Brazil |
| Mercado Envíos | MercadoLibre | 🇺🇾 Uruguay |
About the owner: Allegro
Allegro is a publicly listed company headquartered in Poznań, Poland. Brandtree records 8 brands under its control.
Allegro.eu is a Luxembourg-incorporated holding company whose core business is Allegro.pl, the leading online marketplace in Poland. Listed on the Warsaw Stock Exchange since 12 October 2020, it also runs marketplaces in the Czech Republic, Slovakia and Hungary, a consumer-finance arm, a parcel-delivery network, the ticketing site eBilet and the price-comparison site Ceneo.pl. Its 2025 gross merchandise value came to about PLN 70 billion.
🇭🇺 Allegro.hu and other Hungarian brands
Brandtree records a controlling owner for 27 brands that began in Hungary. 6 of them (22%) are now controlled by a company headquartered in another country, Allegro.hu among them.
- Bábolna Takarmány — Bonafarm 🇭🇺
- Fütyülős — Zwack Unicum 🇭🇺
- Globus — Bonduelle 🇫🇷
- Goldenfood — LDC 🇫🇷
- Koronás Cukor — AGRANA 🇦🇹
- MOL — MOL Group 🇭🇺
Frequently asked questions
Who is the parent company of Allegro.hu?
The parent company of Allegro.hu is Allegro, a publicly listed company headquartered in Poland.
Is Allegro.hu Hungarian or Polish?
Allegro.hu originated in Hungary in 2024, but it is owned today by Allegro, which is headquartered in Poland. So Allegro.hu is a Hungarian-origin brand under Polish ownership.
Is Allegro.hu still owned by Allegro?
Yes. As of 10 October 2026, Allegro.hu is still owned by Allegro. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Annual Report of Allegro.eu S.A. Group for the year ended 31 December 2025 — Allegro.eu S.A., Annual report, published 12 March 2026; retrieved 10 October 2026.
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