Brandtree

Who are Nu Holdings' biggest competitors?

On Brandtree, Nu Holdings' biggest competitors by shared categories are PagBank, which shares 4 categories, such as brokerages & trading platforms and digital banks; Euronet, which shares 2 categories, such as processors & digital wallets; and Mastercard, which shares 2 categories, such as enterprise software.

Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Nu Holdings controls 5 brands with a page here, across 5 categories; 32 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.

Top 10 competitors by shared categories

#CompanyShared categoriesOverlapFor example
1 PagBank 4 67% Brokerages & trading platforms, Digital banks and Enterprise software and 1 more
2 Euronet 2 40% Processors & digital wallets and Enterprise software
3 Mastercard 2 33% Enterprise software and Processors & digital wallets
4 StoneCo 2 33% Processors & digital wallets and Enterprise software
5 Visa 2 33% Processors & digital wallets and Enterprise software
6 Grupo Cibest 2 29% Digital banks and Processors & digital wallets
7 Credicorp 2 25% Processors & digital wallets and Brokerages & trading platforms
8 dLocal 1 20% Processors & digital wallets
9 Globant 1 20% Enterprise software
10 IBM 1 20% Enterprise software

Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.

Nu Holdings and PagBank: 4 shared categories

PagBank

Nu Holdings and Euronet: 2 shared categories

Euronet

Nu Holdings and Mastercard: 2 shared categories

Mastercard

A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Nu Holdings owns and the most overlapping owners on Brandtree.