Who are Nu Holdings' biggest competitors?
On Brandtree, Nu Holdings' biggest competitors by shared categories are PagBank, which shares 4 categories, such as brokerages & trading platforms and digital banks; Euronet, which shares 2 categories, such as processors & digital wallets; and Mastercard, which shares 2 categories, such as enterprise software.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Nu Holdings controls 5 brands with a page here, across 5 categories; 32 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | PagBank | 4 | 67% | Brokerages & trading platforms, Digital banks and Enterprise software and 1 more |
| 2 | Euronet | 2 | 40% | Processors & digital wallets and Enterprise software |
| 3 | Mastercard | 2 | 33% | Enterprise software and Processors & digital wallets |
| 4 | StoneCo | 2 | 33% | Processors & digital wallets and Enterprise software |
| 5 | Visa | 2 | 33% | Processors & digital wallets and Enterprise software |
| 6 | Grupo Cibest | 2 | 29% | Digital banks and Processors & digital wallets |
| 7 | Credicorp | 2 | 25% | Processors & digital wallets and Brokerages & trading platforms |
| 8 | dLocal | 1 | 20% | Processors & digital wallets |
| 9 | Globant | 1 | 20% | Enterprise software |
| 10 | IBM | 1 | 20% | Enterprise software |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Nu Holdings and PagBank: 4 shared categories
Nu Holdings and Euronet: 2 shared categories
| Category | Nu Holdings | Euronet |
|---|---|---|
| Processors & digital wallets | NuPay | Dandelion, Kyodai Remittance, Ria Money Transfer, Xe |
| Enterprise software | Hyperplane | CoreCard |
Nu Holdings and Mastercard: 2 shared categories
| Category | Nu Holdings | Mastercard |
|---|---|---|
| Enterprise software | Hyperplane | Recorded Future |
| Processors & digital wallets | NuPay | Vocalink |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Nu Holdings owns and the most overlapping owners on Brandtree.