Who are PagBank's biggest competitors?
On Brandtree, PagBank's biggest competitors by shared categories are Nu Holdings, which shares 4 categories, such as brokerages & trading platforms and digital banks; Grupo Cibest, which shares 3 categories, such as retail & commercial banks; and Credicorp, which shares 3 categories, such as retail & commercial banks.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. PagBank controls 5 brands with a page here, across 5 categories; 34 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Nu Holdings | 4 | 67% | Brokerages & trading platforms, Digital banks and Enterprise software and 1 more |
| 2 | Grupo Cibest | 3 | 50% | Retail & commercial banks, Digital banks and Processors & digital wallets |
| 3 | Credicorp | 3 | 43% | Retail & commercial banks, Processors & digital wallets and Brokerages & trading platforms |
| 4 | Banco Macro | 2 | 40% | Retail & commercial banks and Processors & digital wallets |
| 5 | Euronet | 2 | 40% | Processors & digital wallets and Enterprise software |
| 6 | Mastercard | 2 | 33% | Enterprise software and Processors & digital wallets |
| 7 | StoneCo | 2 | 33% | Processors & digital wallets and Enterprise software |
| 8 | Visa | 2 | 33% | Processors & digital wallets and Enterprise software |
| 9 | IFS | 2 | 29% | Processors & digital wallets and Retail & commercial banks |
| 10 | Grupo Supervielle | 2 | 25% | Brokerages & trading platforms and Retail & commercial banks |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
PagBank and Nu Holdings: 4 shared categories
PagBank and Grupo Cibest: 3 shared categories
| Category | PagBank | Grupo Cibest |
|---|---|---|
| Retail & commercial banks | BancoSeguro | Banco Agrícola, Banco Agromercantil, Bancolombia, Banistmo |
| Digital banks | PagBank | Nequi |
| Processors & digital wallets | PagSeguro | Wompi |
PagBank and Credicorp: 3 shared categories
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand PagBank owns and the most overlapping owners on Brandtree.