Brandtree

Who are PagBank's biggest competitors?

On Brandtree, PagBank's biggest competitors by shared categories are Nu Holdings, which shares 4 categories, such as brokerages & trading platforms and digital banks; Grupo Cibest, which shares 3 categories, such as retail & commercial banks; and Credicorp, which shares 3 categories, such as retail & commercial banks.

Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. PagBank controls 5 brands with a page here, across 5 categories; 34 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.

Top 10 competitors by shared categories

#CompanyShared categoriesOverlapFor example
1 Nu Holdings 4 67% Brokerages & trading platforms, Digital banks and Enterprise software and 1 more
2 Grupo Cibest 3 50% Retail & commercial banks, Digital banks and Processors & digital wallets
3 Credicorp 3 43% Retail & commercial banks, Processors & digital wallets and Brokerages & trading platforms
4 Banco Macro 2 40% Retail & commercial banks and Processors & digital wallets
5 Euronet 2 40% Processors & digital wallets and Enterprise software
6 Mastercard 2 33% Enterprise software and Processors & digital wallets
7 StoneCo 2 33% Processors & digital wallets and Enterprise software
8 Visa 2 33% Processors & digital wallets and Enterprise software
9 IFS 2 29% Processors & digital wallets and Retail & commercial banks
10 Grupo Supervielle 2 25% Brokerages & trading platforms and Retail & commercial banks

Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.

PagBank and Nu Holdings: 4 shared categories

Nu Holdings

PagBank and Grupo Cibest: 3 shared categories

Grupo Cibest

PagBank and Credicorp: 3 shared categories

Credicorp

A page like this is published only when a company's closest match shares at least 3 categories. See also every brand PagBank owns and the most overlapping owners on Brandtree.