Who owns Engine by Gen?
Engine by Gen is owned by Gen Digital (the United States, NASDAQ: GEN), which has owned the brand since 17 April 2025.[1]
Evidence: Gen Digital Inc. Annual Report on Form 10-K filed 2026-05-21, SEC EDGAR, 21 May 2026. Verified from filings; last checked .
Key facts
- Current owner
- Gen Digital Inc. verified
- Owned since
- Owner HQ
- 🇺🇸 United States, Tempe, Arizona
- Origin
- 🇺🇸 United States
- Category
- Technology › Software › Consumer software & apps
- Parent ticker
- NASDAQ: GEN
- Last verified
- · 1 sources
About Engine by Gen
Engine by Gen is the consumer and enterprise marketplace that came with the MoneyLion acquisition. Consumers use it to find personalised offers for financial and non-financial products, and the 10-K says it involves over 600 third-party product providers alongside Gen's more than 650 channel partners.
Ownership timeline of Engine by Gen
- 2025 – present Gen Digital [1] verified
Where Engine by Gen sits in Gen Digital
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Gen Digital ownership tree →
See the full Gen Digital brand portfolio (4) →
Other brands owned by Gen Digital
Gen Digital controls 4 brands on Brandtree, 3 of them in technology.
Also in technology
Other brands in consumer software & apps, and who owns them
The 7 brands in consumer software & apps on Brandtree belong to 3 owners. The largest is Duolingo, with 3; Gen Digital has 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Duolingo | Duolingo | 🇺🇸 United States |
| GameChanger | DICK'S Sporting Goods | 🇺🇸 United States |
| Duolingo English Test | Duolingo | 🇺🇸 United States |
| Duolingo Max | Duolingo | 🇺🇸 United States |
About the owner: Gen Digital
Gen Digital is a publicly listed company headquartered in Tempe, Arizona, United States. Brandtree records 4 brands under its control, and it is listed as NASDAQ: GEN.
Gen Digital is a consumer cyber safety and financial wellness company with its principal offices in Tempe, Arizona and a second headquarters in Prague. Its 10-K for the year to 3 April 2026 reports nearly 500 million users in more than 150 countries and about 79 million paying customers. NortonLifeLock changed its name to Gen Digital effective 7 November 2022, after completing its merger with Avast on 12 September 2022.
🇺🇸 Engine by Gen and other American brands
Brandtree records a controlling owner for 2,399 brands that began in the United States. 461 of them (19%) are now controlled by a company headquartered in another country; Engine by Gen is not one of them.
- AxiomSL — Nasdaq 🇺🇸
- Cornerstone — IDEXX 🇺🇸
- Duolingo — Duolingo 🇺🇸
- Encompass — ICE 🇺🇸
- GameChanger — DICK'S Sporting Goods 🇺🇸
- Quanum — Quest Diagnostics 🇺🇸
Frequently asked questions
Who is the parent company of Engine by Gen?
The parent company of Engine by Gen is Gen Digital, a publicly listed company headquartered in the United States.
Is Engine by Gen American?
Yes. Engine by Gen originated in the United States and its owner, Gen Digital, is also headquartered in the United States.
Since when has Gen Digital owned Engine by Gen?
Gen Digital has owned Engine by Gen since 17 April 2025.
Is Engine by Gen still owned by Gen Digital?
Yes. As of 16 October 2026, Engine by Gen is still owned by Gen Digital. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Gen Digital Inc. Annual Report on Form 10-K filed 2026-05-21 — SEC EDGAR, SEC Form 10-K, published 21 May 2026; retrieved 16 October 2026.
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