Who owns the consumer software & apps brands?
12 consumer software & apps brands tracked here are owned by 4 companies; the three largest owners, Microsoft, Duolingo and Gen Digital, control 11 of them (92%) as of Oct 2026.
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12
brands
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4
owning companies
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92%
held by top 3 owners
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0
foreign-owned brands · origin ≠ owner HQ
Biggest owners of consumer software & apps brands
| # | Owner | HQ | Brands in this category | Examples |
|---|---|---|---|---|
| 1 | Microsoft | 🇺🇸 United States | 5 | Copilot, Microsoft 365, Microsoft Edge, Microsoft Teams, Windows |
| 2 | Duolingo | 🇺🇸 United States | 3 | Duolingo, Duolingo English Test, Duolingo Max |
| 3 | Gen Digital | 🇺🇸 United States | 3 | Engine by Gen, LifeLock, Norton |
| 4 | DICK'S Sporting Goods | 🇺🇸 United States | 1 | GameChanger |