ServiceNow: brands it owns and its ownership tree
ServiceNow (NYSE: NOW) is a publicly listed company headquartered in Santa Clara, United States that owns 2 consumer brands.[1]
ServiceNow, Inc. sells a cloud workflow platform from Santa Clara, California. On 15 December 2025 it acquired Moveworks, Inc. for total purchase consideration of $2.4 billion, and its annual report also describes pending deals for Veza Technologies and Armis Security.
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brands owned
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categories
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acquisitions recorded
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divestitures recorded
Company facts
- Legal name
- ServiceNow, Inc.
- Type
- publicly listed company · see all publicly listed company owners
- Headquarters
- 🇺🇸 Santa Clara, United States
- Tickers
- NYSE: NOW
- SEC CIK
- 0001373715
- Last verified
- · 1 sources
ServiceNow in numbers
- ServiceNow owns 2 consumer brands tracked here across 1 top-level categories; the largest is technology with 2 brands.[1]
Everything ServiceNow owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Full-screen interactive tree →
Brand portfolio by category
Recent changes to this record
ServiceNow in the global legal-entity registry
The Global Legal Entity Identifier Foundation (GLEIF) keeps an open register of legal entities. Each entity reports its own parents. We show it as a cross-check on the ownership recorded on this page, which is built from filings.
- Legal entity identifier (LEI)
- 549300HJTQM36M0E1G39
- Registered name
- SERVICENOW, INC. (US)
- Registration status
- Issued · record updated 10 February 2026
- Parent
- None named: it reports that no person or entity controls it.
- Retrieved
- · GLEIF record (JSON)
Frequently asked questions
What brands does ServiceNow own?
ServiceNow owns 2 consumer brands tracked here, including Moveworks and Now Assist.
Is ServiceNow an American company?
Yes. ServiceNow is headquartered in Santa Clara, United States.
Who owns ServiceNow?
ServiceNow is a publicly listed company owned by its shareholders; it trades as NOW on the NYSE.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] ServiceNow, Inc. Annual Report on Form 10-K filed 2026-01-29 — SEC EDGAR, SEC Form 10-K, published 29 January 2026; retrieved 19 October 2026.
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