Who owns the makeup brands?
43 makeup brands tracked here are owned by 22 companies; the three largest owners, L'Oréal, KOSÉ and Estée Lauder, control 12 of them (28%) as of Oct 2026.
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43
brands
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22
owning companies
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28%
held by top 3 owners
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15
foreign-owned brands · origin ≠ owner HQ
Biggest owners of makeup brands
| # | Owner | HQ | Brands in this category | Examples |
|---|---|---|---|---|
| 1 | L'Oréal | 🇫🇷 France | 5 | Lancôme, Maybelline, NYX Professional Makeup, Urban Decay, shu uemura |
| 2 | KOSÉ | 🇯🇵 Japan | 4 | ADDICTION, ESPRIQUE, JILL STUART Beauty, Tarte |
| 3 | Estée Lauder | 🇺🇸 United States | 3 | Bobbi Brown, M·A·C, Too Faced |
| 4 | Coty | 🇺🇸 United States | 3 | CoverGirl, Max Factor, Rimmel London |
| 5 | Grupo Boticário | 🇧🇷 Brazil | 3 | Eudora, Quem disse, berenice?, Vult |
| 6 | Proya | 🇨🇳 China | 3 | Flower Knows, INSBAHA, TIMAGE |
| 7 | Yatsen | 🇨🇳 China | 3 | Little Ondine, Perfect Diary, Pink Bear |
| 8 | Aekyung | 🇰🇷 South Korea | 2 | AGE20'S, LUNA |
| 9 | Revlon | 🇺🇸 United States | 2 | Almay, Revlon |
| 10 | Tempo Scan | 🇮🇩 Indonesia | 2 | Marina, Ultima II |
| 11 | Mandom | 🇯🇵 Japan | 2 | PIXY, SLKYGIRL |
| 12 | Natura &Co | 🇧🇷 Brazil | 1 | Avon |
| 13 | Beiersdorf | 🇩🇪 Germany | 1 | Chantecaille |
| 14 | Puig | 🇪🇸 Spain | 1 | Charlotte Tilbury |
| 15 | Amorepacific | 🇰🇷 South Korea | 1 | Etude |
| 16 | Unilever | 🇬🇧 United Kingdom | 1 | Hourglass Cosmetics |
| 17 | ODDITY | 🇮🇱 Israel | 1 | IL MAKIAGE |
| 18 | Shiseido | 🇯🇵 Japan | 1 | NARS |
| 19 | Loblaw | 🇨🇦 Canada | 1 | Quo Beauty |
| 20 | LVMH | 🇫🇷 France | 1 | Sephora |
| 21 | Honasa | 🇮🇳 India | 1 | Staze |
| 22 | e.l.f. Beauty | 🇺🇸 United States | 1 | e.l.f. Cosmetics |