Who owns Perfect Diary?
Perfect Diary is owned by Yatsen (China, NYSE: YSG).[1]
Evidence: Yatsen Holding Limited Annual Report on Form 20-F filed 2026-04-29, SEC EDGAR, 29 April 2026. Verified from filings; last checked .
Key facts
- Current owner
- Yatsen Holding Limited verified
- Owner HQ
- 🇨🇳 China, Guangzhou
- Origin
- 🇨🇳 China
- Founded
- 2017
- Category
- Personal care & beauty › Cosmetics & fragrance › Makeup
- Parent ticker
- NYSE: YSG
- Last verified
- · 1 sources
About Perfect Diary
Perfect Diary is the colour cosmetics brand that Yatsen's own brand page says was founded in 2017 to give users a way to look good easily. It launched on a promise of high quality, considered design and ease of use, and Yatsen now describes it as a professional makeup brand built on research and product innovation, moving toward products that combine colour and skincare. The 20-F lists it first among the group's colour cosmetics brands.
What Yatsen's annual report says about Perfect Diary
Sentences about Perfect Diary from Yatsen's latest annual filing[1], copied word for word.
We have filed the franchise agreement in effect with the Department of Commerce of Guangdong Province for the launch of our franchise business model for our products under the Perfect Diary brand.
We launched Perfect Diary, providing high-quality and innovative color cosmetics with exquisite designs.
With a broad and growing portfolio of products that spans the color cosmetics, skincare, beauty tools and kits categories, Perfect Diary offers comprehensive beauty solutions at a mass to mid-end market price point.
How often Yatsen names Perfect Diary in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central.
Ownership timeline of Perfect Diary
Where Perfect Diary sits in Yatsen
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Yatsen ownership tree →
See the full Yatsen brand portfolio (5) →
Other brands owned by Yatsen
Yatsen controls 5 brands on Brandtree, 5 of them in personal care & beauty.
Also in personal care & beauty
- Eve Lom (1985)
- Galénic (1978)
- Little Ondine (2013)
- Pink Bear (2021)
Other brands in makeup, and who owns them
The 43 brands in makeup on Brandtree belong to 22 owners. The largest is L'Oréal, with 5; Yatsen has 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Lancôme | L'Oréal | 🇫🇷 France |
| ADDICTION | KOSÉ | 🇯🇵 Japan |
| CoverGirl | Coty | 🇺🇸 United States |
| Bobbi Brown | Estée Lauder | 🇺🇸 United States |
| Eudora | Grupo Boticário | 🇧🇷 Brazil |
| Flower Knows | Proya | 🇨🇳 China |
| AGE20'S | Aekyung | 🇰🇷 South Korea |
| PIXY | Mandom | 🇯🇵 Japan |
About the owner: Yatsen
Yatsen is a publicly listed company headquartered in Guangzhou, China. Brandtree records 5 brands under its control, and it is listed as NYSE: YSG.
Yatsen Holding is a Cayman Islands holding company headquartered in Guangzhou whose shares trade on the New York Stock Exchange as YSG and which files annual reports on Form 20-F. Its latest filing, for the year ended 31 December 2025, groups its brands into colour cosmetics (Perfect Diary, Little Ondine, Pink Bear) and skincare (Galénic, DR.WU for its mainland China business, Eve Lom). DR.WU is left off this list because neither source gives its country of origin; the company holds only that brand's mainland China business, not the brand worldwide.
🇨🇳 Perfect Diary and other Chinese brands
Brandtree records a controlling owner for 319 brands that began in China. 39 of them (12%) are now controlled by a company headquartered in another country; Perfect Diary is not one of them.
Frequently asked questions
Who is the parent company of Perfect Diary?
The parent company of Perfect Diary is Yatsen, a publicly listed company headquartered in China.
Is Perfect Diary Chinese?
Yes. Perfect Diary originated in China in 2017 and its owner, Yatsen, is also headquartered in China.
Is Perfect Diary still owned by Yatsen?
Yes. As of 10 October 2026, Perfect Diary is still owned by Yatsen. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Yatsen Holding Limited Annual Report on Form 20-F filed 2026-04-29 — SEC EDGAR, SEC Form 20-F, published 29 April 2026; retrieved 3 October 2026.
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