Who owns Pink Bear?
Pink Bear is owned by Yatsen (China, NYSE: YSG).[1]
Evidence: Yatsen Holding Limited Annual Report on Form 20-F filed 2026-04-29, SEC EDGAR, 29 April 2026. Verified from filings; last checked .
Key facts
- Current owner
- Yatsen Holding Limited verified
- Owner HQ
- 🇨🇳 China, Guangzhou
- Origin
- 🇨🇳 China
- Founded
- 2021
- Category
- Personal care & beauty › Cosmetics & fragrance › Makeup
- Parent ticker
- NYSE: YSG
- Last verified
- · 1 sources
About Pink Bear
Pink Bear is a girlish-style colour cosmetics brand that, according to Yatsen's brand page, was founded in 2021 and is aimed at Generation Z young women with good-looking, easy-to-use, fun and good-value makeup. It is one of the three colour cosmetics brands the group names in its 2025 Form 20-F, alongside Perfect Diary and Little Ondine.
What Yatsen's annual report says about Pink Bear
Sentences about Pink Bear from Yatsen's latest annual filing[1], copied word for word.
We have since strategically phased out its operations. 76 In March 2021, we also launched the Pink Bear brand targeting teens and price-sensitive young adults in the lower mass color cosmetics market.
Pink Bear Pink Bear is a color cosmetic brand we launched in March 2021 to target the teenage and young adult customer base.
Our most popular color cosmetics products include the iconic Perfect Diary Biolip Essence Lipstick (including the first, second and third generations), the Perfect Diary Translucent Blurring Setting Powder, the Little Ondine Multi-Use Stick, and the Pink Bear Plumping Lip Gloss. 80 In 2023, Perfect Diary launched its signature hero product, the Biolip Essence Lipstick, which debuted our exclusive Biotec technology.
How often Yatsen names Pink Bear in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central.
Ownership timeline of Pink Bear
Where Pink Bear sits in Yatsen
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Yatsen ownership tree →
See the full Yatsen brand portfolio (5) →
Other brands owned by Yatsen
Yatsen controls 5 brands on Brandtree, 5 of them in personal care & beauty.
Also in personal care & beauty
- Eve Lom (1985)
- Galénic (1978)
- Little Ondine (2013)
- Perfect Diary (2017)
Other brands in makeup, and who owns them
The 43 brands in makeup on Brandtree belong to 22 owners. The largest is L'Oréal, with 5; Yatsen has 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Lancôme | L'Oréal | 🇫🇷 France |
| ADDICTION | KOSÉ | 🇯🇵 Japan |
| CoverGirl | Coty | 🇺🇸 United States |
| Bobbi Brown | Estée Lauder | 🇺🇸 United States |
| Eudora | Grupo Boticário | 🇧🇷 Brazil |
| Flower Knows | Proya | 🇨🇳 China |
| AGE20'S | Aekyung | 🇰🇷 South Korea |
| PIXY | Mandom | 🇯🇵 Japan |
About the owner: Yatsen
Yatsen is a publicly listed company headquartered in Guangzhou, China. Brandtree records 5 brands under its control, and it is listed as NYSE: YSG.
Yatsen Holding is a Cayman Islands holding company headquartered in Guangzhou whose shares trade on the New York Stock Exchange as YSG and which files annual reports on Form 20-F. Its latest filing, for the year ended 31 December 2025, groups its brands into colour cosmetics (Perfect Diary, Little Ondine, Pink Bear) and skincare (Galénic, DR.WU for its mainland China business, Eve Lom). DR.WU is left off this list because neither source gives its country of origin; the company holds only that brand's mainland China business, not the brand worldwide.
🇨🇳 Pink Bear and other Chinese brands
Brandtree records a controlling owner for 319 brands that began in China. 39 of them (12%) are now controlled by a company headquartered in another country; Pink Bear is not one of them.
Frequently asked questions
Who is the parent company of Pink Bear?
The parent company of Pink Bear is Yatsen, a publicly listed company headquartered in China.
Is Pink Bear Chinese?
Yes. Pink Bear originated in China in 2021 and its owner, Yatsen, is also headquartered in China.
Is Pink Bear still owned by Yatsen?
Yes. As of 10 October 2026, Pink Bear is still owned by Yatsen. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Yatsen Holding Limited Annual Report on Form 20-F filed 2026-04-29 — SEC EDGAR, SEC Form 20-F, published 29 April 2026; retrieved 3 October 2026.
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