Who owns NYX Professional Makeup?
NYX Professional Makeup is owned by L'Oréal (France, EPA: OR), which has owned the brand since 2014.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: L'Oréal Universal Registration Document 2025, L'Oréal S.A, 1 March 2026. Last checked .
Key facts
- Current owner
- L'Oréal S.A. reported
- Owned since
- Owner HQ
- 🇫🇷 France, Clichy
- Origin
- 🇺🇸 United States
- Founded
- 1999
- Category
- Personal care & beauty › Cosmetics & fragrance › Makeup
- Parent ticker
- EPA: OR
- Trademark registrant
- L'OREAL USA S/D, INC. (USPTO)
- Last verified
- · 2 sources
About NYX Professional Makeup
NYX Professional Makeup was founded in Los Angeles in 1999 by Toni Ko, who was 25 and wanted professional-quality colour cosmetics at drugstore prices. The brand grew largely through beauty tutorials on social media. L'Oréal acquired it in 2014 and moved it into mass retail distribution internationally.
Trademark record for NYX Professional Makeup
The USPTO record for the NYX Professional Makeup mark lists L'OREAL USA S/D, INC. as the owner of record (serial number 85848189). A trademark is often held by a group company rather than the listed parent, so the registrant's name can differ from the owner named above.[2]
Ownership timeline of NYX Professional Makeup
Where NYX Professional Makeup sits in L'Oréal
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full L'Oréal ownership tree →
See the full L'Oréal brand portfolio (21) →
Other brands owned by L'Oréal
L'Oréal controls 21 brands on Brandtree, 21 of them in personal care & beauty.
Also in personal care & beauty
- Aesop (1987)
- CeraVe (2005)
- Creed (1760)
- Essie (1981)
- Garnier (1904)
- Kérastase (1964)
- Kiehl's (1851)
- L'Oréal Paris (1909)
- La Roche-Posay (1975)
- Lancôme (1935)
- Matrix (1980)
- Maybelline (1915)
- Mixa (1924)
- Redken (1960)
- shu uemura (1983)
- SkinCeuticals (1997)
- Thayers (1847)
- Urban Decay (1996)
Other brands in makeup, and who owns them
L'Oréal has more brands in makeup on Brandtree than any other owner: 5 of 43.
| Brand | Owner | Owner based in |
|---|---|---|
| ADDICTION | KOSÉ | 🇯🇵 Japan |
| CoverGirl | Coty | 🇺🇸 United States |
| Bobbi Brown | Estée Lauder | 🇺🇸 United States |
| Eudora | Grupo Boticário | 🇧🇷 Brazil |
| Flower Knows | Proya | 🇨🇳 China |
| Little Ondine | Yatsen | 🇨🇳 China |
| AGE20'S | Aekyung | 🇰🇷 South Korea |
| PIXY | Mandom | 🇯🇵 Japan |
About the owner: L'Oréal
L'Oréal is a publicly listed company headquartered in Clichy, France, founded in 1909. Brandtree records 21 brands under its control, and it is listed as EPA: OR.
L'Oréal was founded in 1909 by chemist Eugène Schueller, who had developed a hair dye. It is the largest cosmetics company in the world and is organised into consumer products, luxe, dermatological beauty and professional products. The Bettencourt Meyers family and Nestlé are its two largest shareholders.
🇺🇸 NYX Professional Makeup and other American brands
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country, NYX Professional Makeup among them.
Frequently asked questions
Who is the parent company of NYX Professional Makeup?
The parent company of NYX Professional Makeup is L'Oréal, a publicly listed company headquartered in France.
Is NYX Professional Makeup American or French?
NYX Professional Makeup originated in the United States in 1999, but it is owned today by L'Oréal, which is headquartered in France. So NYX Professional Makeup is an American-origin brand under French ownership.
Since when has L'Oréal owned NYX Professional Makeup?
L'Oréal has owned NYX Professional Makeup since 2014.
Is NYX Professional Makeup still owned by L'Oréal?
Yes. As of 28 September 2026, NYX Professional Makeup is still owned by L'Oréal. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] L'Oréal Universal Registration Document 2025 — L'Oréal S.A., Annual report, published 1 March 2026; retrieved 16 September 2026.
- [2] USPTO: NYX PROFESSIONAL MAKEUP, serial 85848189 — United States Patent and Trademark Office, Trademark registry; retrieved 28 September 2026.
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